In recent years White City has perhaps been better known for being the home of retail behemoth Westfield rather than the BBC, whose Television Centre was based there for 54 years before it finally closed its doors for good in 2013.
Since the closure, there has been much hype surrounding the sprawling building's imminent redevelopment, which, by 2017, promises to be a 'new centre of gravity' for west London, including office and television studio space for the BBC, 950 new homes, cafes, restaurants, a gym and the latest branch of private members’ club Soho House, complete with 47 hotel rooms and a rooftop pool.
Taking advantage of this in-between phase and bringing a little east London spirit west, event production company Afternoon Delight LDN has opened up the ex-BBC base to the public this summer, with a pop-up food experience.
Storeys, as said pop-up is known, is based on top of the former Television Centre's multistorey car park, now reinvented as a summer terrace offering customers spectacular views across the city with cocktails and street food including French-American fusion from Le Bun, Caribbean fayre from White Men Can’t Jerk and soft-shell Folkestone crab burgers from Crabbieshack. Rooftop yoga sessions, live music and murals courtesy of young artists from charitable organisation somewhereto_ also promise to pull in the crowds.