The poetry of plants: experimental magazine BLAD explores modern urban growing
As the trend for all things green continues in full force, it was not long before the artful quality of foliage was appreciated in all its creative glory. Lifelong friends Louise Jacobsen and Liv Caroline Hotvedt Laursen explore unusual craft with plants in their seasonal magazine BLAD (Danish for 'leaf'), which just launched its fifth edition.
After studying together at the Danish School of Media and Journalism in Copenhagen, the pair have taken their skills in graphic design and art direction and combined it with an art form ascendently popular on the Danish creative scene, poetry. Producing a sort of lyrical narrative for the life of plants, the pair have invited various young and local designers, photographers, artists, writers and illustrators to come together and view plant-life as an art-form of its own. ‘We felt the need to inspire people to be more interested in plants,’ they tell Wallpaper*. ‘They can be something really poetic and sculptural.’
Escaping the typically dull aesthetics of gardening magazines, they have included their direction and advice on urban organic life in a visually powerful narrative, often exploring unusual or forgotten foliage. They truly mark their edge with the poem excerpts found in the centrefolds of the first two issues. Exposing an experimental view of nature through the eyes of two upcoming Danish poets, they supply a new take on Mother Nature that is both graphic and harmonious.
Available in an English translation, issue five delves into the world of weeds, with DIY tutorials, ginger nettle cocktail recipes and the cultural art of the minimalist Japanese floral style, Ikebana. In the midst of these is a glossy centrefold of close up shots of the lines and fine geometrical details of wild weeds, some even appearing at the end of their lives – like dried out beige Yucca elephantipes that contrasts with the glowing spread wings of the Chamaerops humilis, showing off its intricate patterned leaves.
BLAD is available at stockists in Denmark, UK, Germany, Sweden and Switzerland, and plans to expand further in the future.