Wallpaper
  • Architecture
  • Design
  • Art
  • Travel
  • Entertaining
  • Beauty & Grooming
  • Transport
  • Technology
  • Fashion
  • Watches & Jewellery
  • Bespoke
  • Magazine
  • Bespoke:
Wallpaper
  • Architecture
  • Design
  • Art
  • Travel
  • Entertaining
  • Beauty & Grooming
  • Transport
  • Technology
  • Fashion
  • Watches & Jewellery
  • Bespoke
  • Magazine
  • STORE
Suggested searches Residential architecture Modernism Technology Photography Furniture design Transport Interior design Exhibitions Graphic design Jewellery Salone del Mobile

‘What I wanted to do was use design to magnify the blend – its colour and sensorial qualities.’

‘The classic Hennessy X.O decanter has a wonderful, fundamental shape. Its contents have transcended time and continue to exist in a very contemporary way,’ says Newson. ‘What I wanted to do was use design to magnify the blend – its colour and sensorial qualities.’ In redesigning the bottle, says Newson, he was inspired by a lifelong fascination with glass. ‘Glass is a very fluid and organic material. Once you get to know it, it becomes a fascinating medium to work with.’

 

Newson has added rose-tinted gold detailing to the decanter’s bottleneck seal, furnishing the cloche-shaped vessel with the sensuous physicality of an art deco building. To showcase the design, he has also created a clear transparent gift box in a complex plastic material.

 

As the X.O bottle was reconsidered, its signature ribbed design became a focus. ‘Straight lines seemed to me a more modern interpretation of what already existed,’ explains Newson. ‘The stripes really emphasise the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer, more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O.’

To enjoy Hennessy X.O cognac, acknowledges designer Marc Newson, is to embark on a unique and richly hued, multisensory experience. ’We smell it, we examine it,’ says Newson. ‘Before we taste it, we swirl it around to make a full exploration of its colours and deep textures.’

 

In designing a glass bottle to amplify and enhance a cognac created in 1870, Newson, one of the most influential talents of his generation, has taken the brand’s classic decanter shape and created a dynamic variation that breaks with convention.

 

Open the Hennessy X.O by Marc Newson bottle and you begin a taste odyssey of seven distinct chapters that flow seamlessly into one another:

Sweet Notes

Flavours of candied fruit embrace the palate as the faint sweetness of oranges fuses with the subtle tartness of apricots.

Rising Heat

Warm fruit flavours lead into a sensation of rising heat, slowly revealing the complex taste of patiently aged eau de vie. 

Spicy Edge

A strong spicy note tantalises the palate with distinct peppery over-tones. 

Flowing Flame

A wave of warmth breaks into immense roundness. Robust and voluptuous. 

Chocolate Lull

The familiar, well-rounded flavour of a rich, dark chocolate caresses the palate with silky, slightly sweet smoothness. 

Wood Crunches

The striking sensation of oak notes interlaced with vanilla makes its presence felt and then subsides. 

Infinite Echo

Evanescent oak notes leave a long, omnipresent finish, echoing the subtleties of each flavour and the complexity of Hennessy X.O’s blending and ageing process.

Sweet Notes
Flavours of candied fruit embrace the palate as the faint sweetness of oranges fuses with the subtle tartness of apricots. 


Rising Heat
Warm fruit flavours lead into a sensation of rising heat, slowly revealing the complex taste of patiently aged eau de vie. 


Spicy Edge
A strong spicy note tantalises the palate with distinct peppery over-tones. 


Flowing Flame
A wave of warmth breaks into immense roundness. Robust and voluptuous. 


Chocolate Lull
The familiar, well-rounded flavour of a rich, dark chocolate caresses the palate with silky, slightly sweet smoothness. 


Wood Crunches
The striking sensation of oak notes interlaced with vanilla makes its presence felt and then subsides. 


Infinite Echo
Evanescent oak notes leave a long, omnipresent finish, echoing the subtleties of each flavour and the complexity of Hennessy X.O’s blending and ageing process.

Please drink responsibly
Over 18s only