Tailor made: Odacité launches Discovery Kits that can be customised to suit
Valerie Grandury, the founder of the Californian skincare label Odacité, turned to natural beauty and wellness after recovering from cancer. Starting off with custom-blending skincare formulas for private clients, Grandury quickly widened the reach of her products that all the while emphasised a potent combination of purity and efficacy.
In addition to its holistic philosophy, Odacité proves that it understands modern needs with its latest contribution: a quartet of Discovery Kits that take into consideration the fact our skin is constantly changing due to diet, weather, sleep and pollution cycles. Piggybacking off the success of its 18-strong collection of targeted face serums, which rely on super concentrated doses of plant actives to cater to a variety of skin issues, each Odacité Discovery Kit is comprised of four mini sizes of the most appropriate serums to target a specific concern. Think wrinkle, hydration, youth and eye serum concentrates to combat anti-ageing or sensitive needs, skin energy, fragile capillaries and vital glow formulae to sooth and calm even the most reactive skins. Pimple, combination and clogged pore serums target problem skin, while radiance, hyper-pigmentation and dull skin concentrates focus on boosting tired and dull skin.
Each kit comes with a mini bottle of the label’s Oleosomes Time Release Delivery Crème – a high performance formulation that gradually releases its potent ingredients over the course of a day or night. A few drops of serum, mixed into the cream, results in a condition-specific, highly customisable skin solution that can be changed and amended as one sees fit. The serums can also be used solo as a powerful spot treatment.