Natural beauty: Drunk Elephant’s non-toxic cosmetics eschew irritants
Although there are many beauty companies espousing the value of natural ingredients, few go to the lengths that the non-toxic skincare brand Drunk Elephant proudly upholds.
The Houston-based label, founded by Tiffany Masterson, utilises virgin Marula oil as the foundation of each of its products. Rich in monosaturated fats and antioxidants, the nut oil is easily absorbed by the skin. Drunk Elephant’s non-toxic mantra also means that the label has even avoided ingredients that may cause potential irritation, such as essential oils, natural and synthetic fragrances, in addition to obvious toxins and synthetics like parabens, phthalates, lanolin, alcohol and dyes in its products. What’s left? A range of balanced skincare products that deliver goodness optimally to the skin.
For example, under Drunk Elephant’s watch, a bar of exfoliating soap boasts a pH of 6.34 (vs a pH of 9 for regular soaps) to prevent drying and stripping the skin. Thermal mud and bamboo powder withdraw oil while removing impurities in skin’s pores. The same can be said about products that cater to higher demands, such as the label’s broad spectrum SPF, which counts on raspberry seed oil (the most effective natural sunscreen) and sunflower shoot extract to preserve cells’ energy. Drunk Elephant’s glycolic night serum even offers resurfacing effects the natural way; a 12 per cent blend of alpha hydroxyl acids is combined with cactus plant enzyme to reduce inflammation.
The brand’s wholesome philosophy clearly works. In business since 2012, Drunk Elephant will bring out two new products in April: an intensive hydration gel formulated with pro-vitamin B and pineapple ceramide, along with an intensive night repair cream that firms and hydrates with a blend of marula, baobab, passion fruit and Kalahari melon oils.