As proprietor of Broby DNA, London-based Martin Xavier ‘Max’ Broby’s business is residential and commercial architecture, employing simple design philosophies with influences from his native Denmark. Broby is also engaged in myriad cycling-related projects. Among them: the porteur BrobyBike; the Explorateur, a bespoke racing bicycle that can be taken apart and packed into a standard-sized suitcase; BrobyCarbon carbon bicycle rims; Fizik cycling shoes for pro-cyclist David Millar’s retirement year; and the design of the 2014 Commonwealth Games kit for Scotland’s road race, time trial and track teams.
Wallpaper*: How much of your working day is spent outdoors?
Max Broby: I spend at least 50 per cent of the day on the go. I try to ride mainly one of our BrobyBikes to as many meetings and site inspections as possible.
W*: What essentials do you carry when you travel?
MB: My mobile phone, which doubles as my voice recorder and memory helper; I use it to take reference pictures. My Victorinox Spectra 2.0 cabin roll on bag which is perfect for creative business travelling. It holds all my kit - laptop, pen, sketchbook, clothing - and keeps things dry and protected. I take a Victorinox SwissTool Spirit III and a Victorinox Bike Tool, a super small, portable and versatile accessory which is a great for a road bike or urban porteur. Wardrobe? I’ll wear my Victorinox Travel Blazer. It is a great fit with just the sort of pockets you need when on the go, whether at a building site or a business trip. It’s windproof and water-resistant for cycling through town too.
W*: Why do you live in London, and what inspires or infuriates you about the city?
MB: For an architect and designer, London poses the best possible playground to realise ideas and grow professionally. I love the action, speed, appetite, culture, and big-city, open-24-hours vibe. The lack of sunshine, a beach and a safer cycling infrastructure tends to frustrate me.
W*: How did you get into cycling?
MB: At ten years old I got an after-school job at legendary Danish racer Ole Ritter’s shop, north of Copenhagen. I went on to race mountain bikes for Specialized Scandinavia, Oakley and Troy Lee Designs – making it to the European Championships and breaking way too many bones along the way. Eventually, I stopped racing and focused on my architectural studies.
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