Big freeze: Chopard’s cool cold snap

Big freeze: Chopard’s cool cold snap

Inspiration comes in many guises. The humble ice cube, for example, informed Chopard’s new ‘Ice Cube Pure’ collection, a contemporary play on its classic 1990s ‘Ice Cube’ range. Discreet but dynamic, the line is crafted from neat rows of plain and diamond-set cuboids of yellow, rose or white gold, which mirror the geometric structure of the frozen foodstuff. Superfine chain necklaces are anchored with a slender bar pendant; torque bracelets feel sleek but substantial; rings possess a striking angular band, while extended linear studs offset the curvature of the ear lobe.

‘Sharp, clean, more rock than romance,’ muses the Swiss brand of the styles, which are championed by French actress and supermodel Aymeline Valade in the accompanying campaign. With her relaxed, androgynous sensibility, she makes a fitting style muse who demonstrates how a simple diamond-set bar necklace creates a compelling counterpoint to daytime wear. Or, how stacking two or three cuboid rings in varying tones of gold makes a simple yet effective statement.

The entire ‘Ice Cube Pure’ collection is spun from ethically sound Fairmined certified gold as part of Chopard’s ongoing commitment to sustainable luxury. ‘It’s a symbol of being truly 21st century,’ adds the brand. ‘A label that guarantees respect for the mining community and the environment – whatever it takes, you can’t get cooler than that.’ 

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