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Norman Bel Geddes Designs America
Edited by Donald Albrecht
This comprehensive catalogue explores the life and work of Norman Bel Geddes, a prolific and eclectic industrial designer who set the template for his profession. Bel Geddes' pioneering achievement was the GM Futurama pavilion at the 1939-40 World's Fair, a vast animated panorama of a prosperous, techno-filled future that helped cement the ambition and drive of the post-war American dream. Bel Geddes began his career as a theatre designer and he never lost the love of the spectacle. Able to turn his hand to anything from automobiles to window displays, he also shaped American war games at the dawn of the Cold War.
Published by Abrams, £40
Writer: Jonathan Bell