The Iconoclasts by Prada, London
16-18 Old Bond Street
With New York done and dusted and London Fashion week just around the corner, it was stylist Katy Grand’s turn to shake up Prada’s Bond Street store on the second leg of the four-city, four-editor retail remix. As with New York, each city store from London, across to Paris and down to Milan will be made over for the duration of their respective fashion weeks by a leading fashion editor.
See more of Grand's take on the store
Grand, who was given carte blanche by Miuccia Prada, took control of the entire space, including all window displays and both sales floors. Combining the spring women’s merchandise with that of the men’s was a particularly intriguing twist - flat lace up shoes paired with contrast socklettes from the women’s show were worthy of note, considering their original pairing with the seasons towering platforms.
The sockletted shoes combined with the creased blazers, crushed coats and cropped knits from the men’s spring/summer collection also looked particularly good.
Elsewhere it was ‘vintage’ prada from both the brand’s recent archives and Grand’s own, rather ample, wardrobe that stood out. Pieces from many a memorable collection from the last decade or so, including spring 05 and winter 06, were given a second life mixed in with the current collection.
Offering a refreshingly realistic take on the way real people actually wear Prada, this inter-season mingling was a stroke of genius on the part of the brand – and considering Muiccia Prada’s constant seasonal changes, there was a sense of remarkable consistency throughout.
A specially commissioned film by David Sims, shot last week in Cornwall was also shown as part of Grand’s vision for the space. The film, featuring Sim’s skateboarding friends, five burning mannequins and a Cornish skate park was accompanied in-store by a real-life skate ramp.