The breaking news of Margot Robbie becoming the new face of Chanel No.5 (and starring in a Luca Guadagnino-directed campaign film alongside Jacob Elordi), plus the reveal of Marina Abramović’s new range of skincare, are just two of the beauty features on Wallpaper.com that you loved reading in 2024.
Below, find a wider selection of articles that got you clicking and scrolling, including a look at Dyson’s latest science fiction-like styling tool and a 15-step illustrated guide outlining the meticulous process of a Korean scalp treatment.
The most-read Wallpaper* beauty stories from 2024
1. Margot Robbie and Jacob Elordi almost become lovers in Luca Guadagnino’s Chanel No.5 campaign
Margot Robbie for Chanel No.5
In October, Margot Robbie was announced as the new face of Chanel No.5. (2024 also saw Robbie front a nightclub-inspired‘Rouge Allure Velvet’ lipstick collection). See You at 5, an accompanying Chanel No.5 campaign film also starring Jacob Elordi and shot by Luca Guadagnino, saw the two actors ‘almost’ become lovers, as they attempt to meet one another against the backdrop of the setting California sun.
2. How the 15-step Korean scalp treatment rejuvenates hair like nothing else
Wallpaper* gave a signature 15-step Korean scalp treatment a design award in the February 2024 issue
For the Wallpaper* February 2024 Design Awards issue, we presented a beauty award to the Eco Jardin hair salon in Seoul, for its meticulous 15-step scalp treatment. Including a microscopic scalp analysis, massage, steam LED light therapy and more, Lucy Birant illustrated each step of the process.
3. Marina Abramović releases a skincare and wellness range ‘inspired by mindfulness’
Marina Abramović made a foray into skincare and wellness
In January, artist Marina Abramović brought the principles of her ‘mindfulness-based’ Longevity Method to a new skincare and wellness collection developed with Dr Nonna Brenner. The project certainly raised a few eyebrows – was it another performance piece, perhaps? Or was she deadly serious? – the Wallpaper.com feature on the products and ideas behind them certainly got people talking.
4. Poor Things’ Oscar-winning make-up and hair: behind-the-scenes interview
Emma Stone won the Academy Award for her role in Poor Things by Yorgos Lanthimos and Wallpaper* reported on the hair and make-up
Yorgos Lanthimos’ film Poor Things, based on the 1992 novel by Alasdair Grey, received critical acclaim. Winning a Golden Lion at Venice Film Festival, it also garnered 11 nominations at the Academy Awards, with Emma Stone winning Best Actress for her performance as Bella Baxter. The hair and make-up design team, led by Nadia Stacey, also received several accolades including an Academy Award and a BAFTA. We interviewed Stacey about her work on the film on Wallpaper.com.
5. First look: how Diptyque used synaesthesia to create its poetic new perfume collection
Diptyque launched a brand new collection of fragrances, Les Essences Diptyque created by a team of noses using synaesthesia
Diptyque launched a new luxury perfume collection in the summer of 2024, ‘Les Essences de Diptyque’, which was (true to Diptyque’s form) inspired by the natural world. Here, five unique fragrances captured ‘the scent of coral and mother of pearl’, with five unique fragrances designed by a team of noses using synaesthesia. We interviewed them all for a first look at the project on Wallpaper.com.
6. The new Dyson ‘Airwrap i.d.’ will style your hair using an app
The Dyson 'Airwrap i.d.' can style hair using the ‘MyDyson’ app
Dyson made further strides in hair and beauty in 2024, with ‘Chitosan’ (its first-ever range of hair care products) and the ‘Airwrap i.d.’, an updated model of its beloved ‘Airwrap’ styling tool. Upon its launch in August, we covered the news on Wallpaper.com, revealing the ‘Airwrap i.d.’ works in tandem with the ‘MyDyson’ app to carry out a personalised curling sequence at the touch of a button.
7. The Substance: how Pierre-Olivier Persin transformed Demi Moore and Margaret Qualley with prosthetic make-up design
Demi Moore and Margaret Qualley in The Substance
The Substance was a film on everyone’s lips in 2024, drumming up plenty of ‘discourse’ for its subject matter and visual language. Directed by Coralie Fargeat and starring Demi Moore and Margaret Qualley, the story of Elisabeth Sparkle (Moore) and her ‘other self ’Sue (Qualley) came to life through the visionary prosthetic make-up design by Pierre Oliver Persin. We spoke with Persin to gain insight into transforming the actors into the grotesque and comedically tragic characters ‘Gollum’ and ‘Monstro Elisasue’.
8. Bleach London’s permanent dyes transform hair (without using bleach)
Bleach London
Session stylist Alex Brownsell (who has worked with everyone from Gucci and Versace to Celine and Marc Jacobs) founded the east London hair salon Bleach in 2010, after growing tired of dying her friends’ hair in the kitchen sink. In 2024, however, Bleach made a revolutionary development for dying hair at home, with its ‘No Bleach London’ permanent box dyes, which create vibrant colour without any bleach at all. Brownsell shared her insights on the products with Wallpaper*.
9. Jamie Dornan takes a bath in Le Corbusier’s villa for Loewe Perfumes
Jamie Dornan as the face of Loewe Perfumes
In September, the news broke that brand ambassadors Jamie Dornan and Sophie Wilde were the new faces of Loewe Perfumes. A portrait series and film by David Sims saw Dornan and Wilde make themselves at home inside the master bathroom in Villa Savoye, which was designed and built in the 1930s by Le Corbusierand Pierre Jeanneret. The 2024 campaign also spotlighted four scents from Loewe Perfumes’ ‘Botanical Rainbow’ and ‘Un Paseo por Madrid’ collections: ‘Esencia’, ‘Agua Drop’, ‘Un Paseo por Madrid Doré’ and ‘Prado’.
10. What makes a ‘winter perfume’? The Wallpaper* guide to fragrances that linger on the skin and in the air
The Dior ‘Esprit de Parfum’ collection included as part of a winter fragrance feature on Wallpaper.com
As temperatures dropped in November, we turned our focus to a selection of potent and long-lasting perfumes for the winter months. This includes fragrances from the Dior ‘Esprit de Parfum’ collection, also featured in the Wallpaper* December Entertaining Issue, ‘L’Eau d’Hiver’, by nose Jean Claude Ellena for Frederic Malle, and more.