Conceived by French designer Mathieu Lehanneur and installed in Shanghai’s Yuz Museum, To Break The Rules You Must First Master Them is both an exhibition and a striking architectural construction, leading the viewer on a fantastic journey through the history of Audemars Piguet.
The installation takes the form of a giant copper ring – a large-scale watch dial in which visitors play the part of imaginary ‘hands’. A huge rock sits in the centre of the space, a tribute to the origins of the brand. Around this, 12 doors will open to reveal different stories drawn from the history of Audemars Piguet: from the origins of the company to its peerless horological knowledge, from its timeless innovations to its contemporary masterpieces, from its Le Brassus home in the Vallée de Joux to China.
‘This exhibition is a reflection on time,’ explains Lehanneur, ‘A dreamy vision of time in where each instant differs from the previous one. Here, every door opens into a new story. Situated in the Yuz Museum’s vast hall, the ring appears mysterious but the monumental installation’s interior offers a display of 200 iconic Audemars Piguet timepieces.
Over a rich 141-year history, the Swiss brand has passed through the myriad eras and styles of a changing world. With To Break The Rules You Must First Master Them, Audemars Piguet presents its unique story while bringing the company philosophy to the forefront.