Independent watch brands to look out for now
Independent watch brands including J.N. Shapiro, Bovetand and Ming are rewriting the horological rules

This year, independent watch brands have adapted and moved with the times, releasing strong designs both independently, and as part of, Watches and Wonders. Here are the best independents to look out for in 2025.
Independent watch brands to know
As Japanese independent brands go, H.Moser & Cie, under the creative leadership of the Meylan brothers, have carved out a distinctive path of creativity. The Pioneer range is CEO Eduoard Meylan’s creative take on a refined everyday sports watch, this time with a colourful twist. Featuring the electric pairing of a vivid turquoise dial with an orange rubber strap, the Spiced Aqua says it all in two words, embracing the coming summer. This comes as part of a release of three new Pioneer references that include a skeletonised version with a tourbillon and could easily mark the point where your monochrome wrist-shyness ends.
Ming Thein has created a world of minimalism with refined details and a distinctive language that resonates with a diverse range of collectors. With ergonomics in the front seat and a flared lug-touting case design in various guises, the brand’s quietly spoken style language is instantly recognisable, as is the dial art. With a collection starting at less than £4,000, the new 20.01 exists in a more elevated sphere of Ming’s Haute Horlogerie and feels rather special. The Ming 20.01 Series 5 offers equal fascination with its Agenhor-created Chronograph movement as with its intricate dial. This offers the world’s first view of a laser-mosaic in sapphire and lume-filled fused borosilicate, featuring a complex radial pattern and interlocking surfaces in two planes.
Intending to revive traditional watchmaking in the USA, Josh Shapiro has a growing California workshop and a distinctive take on handcrafted wristwear. Shapiro has specialised in traditional guilloche dials and a refined take on classicism. The Infinity Pure is the brand’s first small-cased version of the Infinity series, available in two versions with a svelte 37mm case. It blends traditional artistry with modern design, featuring a signature Infinity Weave guilloché dial, sculpted hands, and a more attainable price than the main Infinity range, thanks to a Swiss heart rather than the main collection’s in-house and hand-finished movement.
Bovet is known for its dial flamboyance and a quirky crown at 12 o’clock that sets a distinctive signature on their creations. The 19Thirty 10th Anniversary Special Edition is a more minimal take on the 19Thirty collection, inspired by pocket watches of the 1800s but feeling remarkably modern. The Fleurier case features a large, bow-like shape that embraces the crown, and is a softly polished 42mm design with an elegant 9.05mm thickness. With a spare asymmetric design, the deep blue dial of this Bovet is charmingly different, and in a watch which has 95% of its components produced in-house by the Bovet Manufacture.
Independent watchmaking is about pushing the boundaries of creativity, and often with a resolutely modern twist. SpaceOne is a small French brand with a furtive imagination and managing to spawn innovation from a small budget. The new WorldTimer is another example of this, with its semi-industrial chic, riffing off the big-cased futurism of brands like Urwerk. Utilising the design skills of Olivier Gamiette and the tech chops of Theo Auffret, SpaceOne manages to apply its space lab aesthetics to a limited design for less than £3,000, which is a significant achievement. The big conversation-starting deconstructed displays are legible despite their quirky nature, and the case is crafted from lightweight Grade 5 titanium.
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Thor Svaboe is a seasoned writer on watches, contributing to several UK publications including Oracle Time and GQ while being one of the editors at online magazine Fratello. As the only Norwegian who doesn’t own a pair of skis, he hibernates through the winter months with a finger on the horological pulse, and a penchant for independent watchmaking.
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