Surf style got a sophisticated update for summer, as brands from Saint Laurent to Casablanca embraced tropical motifs, shell details and an insouciant sun-drenched spirit. Been dreaming of sinking your toes into sand? Here we present the standout surf-inspired styles for high season, whether you're riding big waves, boogie boarding or simply soaking up the sun on the shore.
Your surf style shopping list
Trousers, by Gramicci x Brain Dead
Surf-centric trousers haven't got a patch on these splice and diced styles by Gramicci x Brain Dead's collaboration. These styles are also sublimely suited to rock climbing, should you look for an activity away from the shoreline.
Flip-flops, by Sleeper
Surf devotees Nina and Frode are such fans of the sea that the Norweigan couple have launched Sleepers, an ocean plastic prohibiting flip-flop brand which creates colourful styles produced using natural tree rubber, tapped in Sri Lanka using Fairly Traded processes. Slip into a pair when you’re next taking in the beauty of the shore.
Cashmere hoody, by The Elder Statesman
Cashmere and bold colour, what could be more sunset ready? The Elder Statesman embodies the spirit of California with its laid back, prismatic pieces. Should you loan it to a windswept friend, we urge you to ensure it is returned.
Stussy Laguna Beach, by Stussy and Comme des Garçons Parfums
Craving some Californian sun? We suggest a spritz of Stussy and Comme des Garçons Parfums' Laguna Beach eau de toilette. The fragrance offers a heady hit of marine freshness, that will transport you to Orange County's coastal shores, with notes of moss, atlas cedar and white solar flowers.
Surfboard, by Casablanca
There's an escapist spirit behind French brand Casablanca. The brand's latest offering is an ode to Hawaiian surf style, and features two single and double fin bespoke surfboards, crafted in Biarritz, by French-Moroccan shaper Terry André and surfer Yann Summers .
Board shorts, by Aries
Draw attention on sea or sand in Aries' Ikat board shorts. These styles tap into the London brand's love of logo prints and patterns, and their colourful glitchy motifs have a nostalgic 1990s nod, that will suit the mesmerising spirit of a sunset.
Shirt, by Saturdays NYC
This New York label has long had a synergy with a laid-back surfing spirit. This short sleeve checkerboard shirt has a retro-casual sensibility, and is accented with geometric peace signs for a Summer of Love sensibility.
Bucket hat, by Celine
Part of a collaboration with American painter Mr Gregory Edwards, this Celine bucket hat is inspired by the 2010 piece 'Stranded in the Jungle'. Its animal instinct will protect your face from sun and wind.
Bracelet, by Saint Laurent
Saint Laurent complemented its Hawaiian shirts and palm frond-swathed bomber jackets with beach-combed accessories. Case in point, this DIY leather bracelet, accented with cowrie shells and metal skulls.
Bag, by Loewe Paula's Ibiza
Loewe's Paula's Ibiza collection evokes the escapism of the balmy Balearics Islands. Jonathan Anderson's summer offering celebrates the wonders of Mediterranean wildlife, featuring bags inspired by the forms of turtles, octopuses, lizards and parrots.
Jacket, by Bode
The upcycled patchwork pieces in Bode's twill jacket give this colourful style a time-worn appeal. Its hand drawn illustrations and felt flourishes are sure to make for a conversation-starting cover up on the shore.
Sunglasses, by Oakley
Leave it to Oakley to offer an all weather and activity proof style of sunglasses. These wraparound Encoder shades come available with Prizm lenses, guaranted to enhance colour and contrast when you're taking in the skyline.
Image courtesy of Matchesfashion
Pendleton's plush cotton terry towel in bold patterning will softly dry you down after a swim. The practical way to transport your post-wave warmer? This two-person towel comes complete with its own clip-in holder.
Slides, by Keen x Engineered Garments
Picture sinking into sand in these woven wonders. Keen x Engineered Garment's crafty collaboration has a comfort-focus too. These styles have an adjustable drawstring toggle and a cushioned sole.
-
Christmas gift ideas for design loversWallpaper* global design director Hugo Macdonald compiles his festive wish list – from Poltrona Frau's luxurious dog leads to Carl Aubock's wicker magazine wall rack
-
‘I want to push it forward’: Dries Van Noten’s new creative director is Julian KlausnerA member of the Dries Van Noten design team since 2018, Belgian designer Julian Klausner has been promoted to creative director after the namesake founder’s exit from his eponymous label earlier this year
-
Inside Dior’s ‘Gold House’ in Bangkok, a spectacular celebration of Thai art and craftDaven Wu takes a trip to Bangkok to discover ‘Gold House’, a gilded new concept store from Dior which is rooted in both Parisian savoir-faire and artisanal Thai craft, featuring a café, gardens and showstopping gilded facade
-
Fashionable Christmas baubles to accessorise this year’s tree, from Bottega Veneta to LoeweSelected by the Wallpaper* style team, a gleaming array of Christmas baubles for fashion fans featuring fantastical designs from Bottega Veneta, Loewe, Prada and more
-
What makes a ‘winter perfume’? The Wallpaper* guide to fragrances that linger on the skin and in the airThe Wallpaper* guide to winter perfume has been compiled by our beauty editor Hannah Tindle, including scents from the likes of Bottega Veneta, Frederic Malle and Marissa Zappas
-
A closer look at Loewe’s delirious, erotically-charged collaboration with artist Richard Hawkins‘Modern life has become a collage,’ said Jonathan Anderson after his A/W 2024 menswear show, which featured Los Angeles-based artist Richard Hawkins’ collages across sweaters and bags
-
The Wallpaper* S/S 2025 trend report: ‘A rejection of the derivative and the expected’Wallpaper* fashion features editor Jack Moss unpacks five trends and takeaways from the S/S 2025 shows, which paid ode to individual style and transformed the everyday
-
Inside the making of Loewe Perfumes’ porcelain bottle toppers, delicately crafted by LladróLoewe Perfumes’ limited edition flask toppers are crafted by Spanish porcelain company Lladró. Mary Cleary takes a look inside the making process, as featured in the October 2024 issue of Wallpaper*
-
The breathtaking runway sets of S/S 2025, from beanbag animals to a twisted living roomWallpaper* picks the best runway sets and show spaces of fashion month, which featured Bottega Veneta’s beanbag menagerie, opulence at Saint Laurent, and artist collaborations at Acne Studios and Burberry
-
Watch: Jamie Dornan takes a bath in Le Corbusier’s villa for Loewe PerfumesJamie Dornan stars alongside Sophie Wilde in the new Loewe Perfumes 2024 campaign, shot by David Sims in Le Corbusier’s Villa Savoye
-
Hedi Slimane to leave Celine after seven years; Michael Rider named as successorHedi Slimane will leave Celine after a seven-year tenure as artistic, creative and image director across fashion, beauty and lifestyle at the French couture house, with Michael Rider – an alumnus of Phoebe Philo’s Celine – named as his successor
