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Would you let a robot choose your next perfume?
With the rise of AI, luxury fashion houses and artisan perfumers are embracing tech-enhanced fragrances. You might even already be wearing one
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The scent of La Pyae Apothecary’s perfume opens with a life-changing journey
La Pyae Apothecary, a fragrance brand by former beauty writer, Kathleen Baird-Murray, is the culmination of a deeply personal journey spanning years of family history. Lara Johnson-Wheeler speaks to its founder about bringing its first fragrance to life
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What did Christian Dior’s favourite ‘invisible’ flower smell like?
Dior’s Francis Kurkdijan recreates the scent of a rare lily of the valley species in Le Muguet, the first olfactory chapter of new perfume collection Les Récoltes Majeures
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Paris couturier Marc-Antoine Barrois reveals Aldebaran, a hypnotic new tuberose fragrance
Fragrance and furniture come together in a poetic installation in collaboration with artist and architect Antoine Bouillot
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Acqua di Parma says a sun-kissed ‘Buongiorno’ to Milan Design Week 2025
At its Milan store, Acqua di Parma is co-distillating exuberant ceramics and olfactory pleasure in an installation that honours its latest fragrance
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This perfume bottle archive was nearly lost. Now, it offers a rare whiff of fragrance history
Fifty blueprints from a forgotten French crystal manufacturer will be for sale as part of the New York International Antiquarian Book Fair
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What is the role of fragrance in contemporary culture, asks a new exhibition at 10 Corso Como
Milan concept store 10 Corso Como has partnered with London creative agency System Preferences to launch Olfactory Signals 01
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Luxury scented candles to intrigue the senses, as selected by Wallpaper*
The Wallpaper* edit of luxury scented candles spans from Celine and Bottega Veneta to Diptyque and Le Labo
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Summer perfumes that transport you to a dream vacation
Take a trip around the world with these unisex summer perfumes inspired by Californian beaches, Ibizan parties, Mexican jungles, and more
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Perfumer H collaborates with Michael Ruh on a bottle that captures the ‘mesmerising qualities of molten glass’
Perfumer H’s Lyn Harris and glassblower Michael Ruh unite to create a fragrance bottle that celebrates an uncompromising dedication to craft
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Celine’s new fragrance Zouzou is inspired by 1960s heroines
Celine debuts a new fragrance, Zouzou, inspired by Hedi Slimane’s obsession with 1960s youth culture
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Discover Acqua di Parma’s new Mandarino di Sicilia fragrance at Milan Design Week 2024
Acqua di Parma and Fornice Objects bring the splendour of Sicilian mandarin fields to Milan to celebrate new fragrance Mandarino di Sicilia
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Acne Studios by Frédéric Malle: a fragrance that evokes the softness of a scarf
Acne Studios by Frédéric Malle arrives later in April, the first-ever fragrance from the Swedish fashion brand. Wallpaper* speaks with Jonny Johansson, Malle and Suzy Le Helley about their collaboration
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Ayond fragrances bottle the healing power of the desert
Ayond, the Santa Fe brand known for its rejuvenating botanical skincare, has translated the same desert ingredients into three fragrances that combat mental stress and fatigue
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Hermès’ Oud Alezan perfume captures the emotional bond between horse and human
Hermès’ nose Christine Nagel tells of her chance meeting with a horse named Scheherazade, which formed the inspiration behind new fragrance Oud Alezan
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Home fragrances to reset the mood of your living space
These home fragrances will refresh and reset your living space for the year ahead, with scents by Frédéric Malle, Celine, Diptyque, and more
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Bastille Parfums: the French fragrance house blending technology with olfactory craft
Bastille Parfums is on a mission to shift the perception of high-end fragrance
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Story mfg’s new perfume captures the scent of rain
Story mfg, the Brighton-based slow fashion brand, has released two evocative debut scents
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Behind the scenes of Timothée Chalamet’s Martin Scorsese-directed Chanel campaign
An exclusive first look at Timothée Chalamet and Martin Scorsese’s Bleu de Chanel campaign
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Ann Demeulemeester launches a darkly romantic first-ever fragrance
Ann Demeulemeester reveals ‘A’, her debut fragrance, a scent that conjures the ‘romanticism and modernism’ that defined her collections
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Reimagining roses: experimental takes on rose perfumes
Rose perfumes – the most traditional of fragrances – are being given an unconventional edge by niche and big-name brands
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These California-inspired perfumes are perfect for summer
California-inspired perfumes from Celine, Louis Vuttion and more are an ode to the multifaceted personalities of the Golden State
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Perfumehead is a new range of seven glamorous fragrances inspired by Los Angeles
Perfumehead is an olfactory ode to Los Angeles; founder Daniel Patrick Giles tells us more
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Karl Lagerfeld’s role in Paper Passion, a perfume for book lovers
Revisiting the launch of Paper Passion perfume, inspired by the scent of a freshly printed book, with packaging designed by Karl Lagerfeld
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What makes Baccarat Rouge 540 the world’s most cult perfume?
Baccarat Rouge 540 has become a global sensation. Its creator Francis Kurkdjian reveals the secret to its success
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La Bouche Rouge creates sustainable perfumes by upcycling ingredients
La Bouche Rouge, the French make-up brand known for blending luxury with an eco-conscious mentality, launches its first range of perfumes
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Chanel’s Coco Mademoiselle fragrance enters a new era
Coco Mademoiselle, Chanel's iconic ode to youth, is celebrated in a new campaign staring actress Whitney Peak
