Larsson & Jennings’ portable watch studio begins its global whistle stop tour

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Thank you for signing up to Wallpaper. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Pairing British refinement with Swedish minimalism is a hard combination to beat, and also the reason why the independent watchmaker Larsson & Jennings has stood apart from other affordable watch brands out there. Established in 2012, the Swiss-made unisex watches draw inspiration from the design spirit of London and Stockholm and team the sculpted hands and Roman numerals of a classic British dress watch with clean leather straps sourced from tanneries across Sweden or the UK.
This week, the label has packed up its brand of wearable, design-forward craftsmanship into a portable studio that will travel the world. Arriving first in Copenhagen for the CIFF Lab trade show (5-7 August), it will greet the public in London at Design Junction (24 - 27 September), before continuing to Paris, Berlin and Belgium and more over the next six months. The modular boutique mimics the appearance of Larsson & Jennings’ London store in Covent Garden and its impending opening on Bleecker Street in New York this autumn.
Designed in London and built by hand in Oxfordshire, the travelling studio unfolds to reveal individual displays and drawers that carefully showcase each of Larsson & Jennings’ watches and components. The company’s full product range, including the LJX custom that can be personalised to a customer’s wishes, will be on offer.
'We want to be able to deliver the Larsson & Jennings retail experience to new cities. We hope to be recognised not just for watches, but for our design aesthetic as well,' explains founder Andrew Jennings. ‘When creating this modular display unit, it was important for us to use a minimalistic approach and for it to represent more than just a retail space, but a beautifully designed piece in itself.’
The company’s reach will encompass a new signature with the opening of its New York store. The West Village boutique will feature a Swedish-style Fika, where customers and passers-by can enjoy a coffee break.
Jennings says, ‘Fika is a great demonstration of the Anglo-Swedish culture and approach that Larsson & Jennings is built on. In a store environment, we want our customers to make informed, thoughtful decisions about the purchase of our watches. Serving Fika allows the customers time and space to consider the products and speak with our store staff.’
Designed in London and built in Oxfordshire, the portable studio will showcase the label’s complete collection in a host of European cities including Stockholm, London, Paris, Berlin and Belgium over the next six months
The modular studio unfolds to reveal individual displays and drawers that carefully display each of Larsson & Jennings’ watches and components
Each Larsson & Jennings watch is a stylish amalgalm of British refinement and Swedish minimalism
Its leather straps are sourced from tanneries across the UK and Sweden
‘We want to be able to deliver the Larsson & Jennings retail experience to new cities. We hope to be recognised not just for watches, but for our design aesthetic as well,' explains creative director Freddie Wyatt of the travelling concept
Visitors to the studio will be able to purchase the label's LJX Custom watch, which will be available outside of London for the first time
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Seven minimalist watches to invest in now
These minimalist watches are united by a focus on clean design and technical excellence, for timeless style
By Thor Svaboe Published
-
Brooklyn furniture studio Stillmade unveils its first collaborative design series
Stillmade brings to life the designs of four New Yorkers – Pat Kim, Danny Kaplan, Michele Quan and Mignogna Studio
By Pei-Ru Keh Published
-
Toyota and Jun Takahashi create a limited edition Aygo X
Toyota Aygo X Undercover edition is a city car spliced with a high-end streetwear brand
By Jonathan Bell Published
-
Classic watch designs to last a lifetime
When considering which watch design to invest in, disregard trends and consider classic pieces characterised by timeless design
By Hannah Silver Last updated
-
Browns and Mad Paris rethink Audemars Piguet Royal Oak
Watch customisation specialist Mad Paris has developed two new versions of the Audemars Piguet Royal Oak for Browns
By Hannah Silver Last updated
-
Time for an eco-friendly watch?
Some of the more eco-friendly watch materials being embraced by sustainably-minded watchmakers include recycled steel, bioceramic and cork
By Hannah Silver Last updated
-
Boundary-breaking Chanel watch is tweaked for a new generation
The Boy.Friend Skeleton appeals to both men and women with its distinctive octagonal silhouette
By Hannah Silver Last updated
-
On the button: Chanel's perfectly hidden timepiece
The ‘Mademoiselle Privé Bouton’ watch is everything but off the cuff
By Hannah Silver Last updated
-
Sound bite: Jaeger-LeCoultre’s contemporary art celebrates acoustic watches
Jaeger-LeCoultre and Swiss artist Zimoun have collaborated on an artwork to commemorate the 150 year anniversary of its first minute repeater
By Hannah Silver Last updated
-
Kengo Kuma’s studio for Grand Seiko sits in the shadow of Mount Iwate
The Grand Seiko Studio Shizukuishi takes the natural world as its inspiration
By Hannah Silver Last updated
-
Bon appétit: we grab a bite to eat with Bell & Ross
Earlier this year, we met the founders of the watch marque for a catch-up at restaurant Oxté in Paris
By Caragh McKay Last updated