Brick Lane, East London. The UK capital’s design and tech communities were united for the Wallpaper* hosted event that launched HP Sprout. Attendees were given the opportunity to get hands on with a truly game-changing machine that breaks rules and conventions. Integrating state-of-the-art technology and hand-crafted ingenuity, Sprout does away with conventional mouse operation and puts creativity back in the bare hands of the creator. Learning a new lexicon of technical phrases – ‘instant capture manipulation’, ‘fluid transfer’ and ‘blended reality’ – Sprout also presented guests with the familiar language of ‘workspace’ and a gallery instead of keyboard and screen, while a ‘My Rooms’ function facilitated collaborative projects that could be discussed and manipulated in real time. A few weeks before the event, Wallpaper* invited five individuals from its global talent pool of artists and designers – fashion designer Christopher Shannon, set designer David White, product designers Laetitia de Allegri and Matteo Fogale, and jewellery designer Amélie Riech – to try Sprout for themselves, inviting them back to discuss their experiences with the audience on the night. Ideas and opinions were exchanged. Cocktails were mixed. Reality got blended.
Design debut: Wallpaper* invites five individuals from its global talent pool of artists and designers to test the Sprout by HP
The integration of breakthrough technology and innovation - that’s the genius of Sprout by HP, the ultimate creative space. Blending the physical and the digital, Sprout lets you work in the tangible, tactile world we live in. Easily capture, seamlessly manipulate and share whatever inspires you. Ideas and concepts are communicated and modified between artists and clients in real time. Reimagine what you can do. Drawing on the magazine’s global talent pool of artists and designers, Wallpaper* personally invited five individuals from four different creative disciplines to try it out…
The HP Space at the Old Truman Brewery, east London, and the Sprout launch set specially designed by David White for the project
The Wallpaper* stage designed by David White featuring Sprout by HP all set for our Design Discussion
Inspired by his favourite brutalist architecture, David White’s set incorporated large screens to showcase our special collaborator videos
Wallpaper* / Sprout collaborators including, from left to right, product designers Laetitia Allegri and Matteo Fogale, jewellery designer Amélie Reich and set designer David White
Eric Monsef, VP for Immersive Computing at HP, introduces Sprout
Pascal Bourget, VP Consumer Personal Systems at HP, explains the Wallpaper* partnership
Wallpaper* Bespoke editor Simon Mills kicks off our Design Discussion, introducing Sprout by HP and the future possibilities of design
Our collaborators joined Simon on stage to discuss the role technology plays in their design
The design discussion invited an exclusive audience of designers and creatives to ask our panel questions about their work
Matteo Fogale takes a question from the audience on how easy Sprout was to master
Amélie Riech discusses the intuitive nature of Sprout and how quickly she was able to incorporate into her work
Guests were able to experience the Sprout by HP for themselves at one of the many work stations
Eric Monsef guides Wallpaper* Editor-in-Chief Tony Chambers and Publisher Malcolm Young through the new system
Guests where also invited to watch our collaborator videos on the David White designed Wallpaper* area