Nature Girl's fresh graffiti-style packaging was designed by the company's founder, Nannette Pallrand, whose background in the music business helped create the hip hop-inspired design. 'Hip hop celebrates diversity of thought, ideas, feelings, sounds, experience, etc... and so it seemed appropriate to use this design for my company and products because organic and environmentally conscious products celebrate diversity, imperfection, uniqueness etc.'
Pallrand emphasises the fact that organic does not mean a uniform, homogenous product - organic ingredients are often different from batch to batch, year to year: 'Our designs look earthy, imperfect and hip, which is what the organic movement is all about. Organic product has to be packaged to convey this so that people do not misunderstand your intentions and goals.
The company's focus is on using organically grown ingredients, carefully cultivated on family-run organic farms and educating people on the evils of pesticides and corporate greed.