I Scream Ice Cream: Habitat’s Platform gallery laments the end of summer

I Scream Ice Cream: Habitat’s Platform gallery laments the end of summer

Launched in 2012, Habitat’s Platform Gallery is the British interiors store’s laboratory of ideas, born to encourage, support and promote talent in the fields of art and design. Their latest showcase, debuting today, is somewhat seasonally inspired, giving carte blanche to London creative collective I Scream Factory to pay tribute to the end of summer with an exhibition of photography focused around the theme of ice cream.

Presenting works from its stable of international photographers, the Factory gathered a collection of images that explore the dessert in great detail, offering a point of view of ice cream as a metaphor for life. Fragile and temporal, yet pleasurable; these are the elements the collective chose to highlight, through a diverse portfolio of works that blur the boundaries between art and photography.

Works in the exhibition include the poetic photo stories of Takeshi Suga, Russian photographer Lena Vazenina’s sexually charged images and Scottish-born John Gribben’s surreal works, that merge photography with collage using explosive pastel colours to create puzzling scenarios. 

To further celebrate this bleakest of seasonal transitions, Habitat has partnered with gourmet ice lollies makers Ice Kitchen, concocting a special menu to offer to visitors at a dedicated pop-up counter within the gallery space. 

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