I Scream Ice Cream: Habitat’s Platform gallery laments the end of summer

Launched in 2012, Habitat’s Platform Gallery is the British interiors store’s laboratory of ideas, born to encourage, support and promote talent in the fields of art and design. Their latest showcase, debuting today, is somewhat seasonally inspired, giving carte blanche to London creative collective I Scream Factory to pay tribute to the end of summer with an exhibition of photography focused around the theme of ice cream.
Presenting works from its stable of international photographers, the Factory gathered a collection of images that explore the dessert in great detail, offering a point of view of ice cream as a metaphor for life. Fragile and temporal, yet pleasurable; these are the elements the collective chose to highlight, through a diverse portfolio of works that blur the boundaries between art and photography.
Works in the exhibition include the poetic photo stories of Takeshi Suga, Russian photographer Lena Vazenina’s sexually charged images and Scottish-born John Gribben’s surreal works, that merge photography with collage using explosive pastel colours to create puzzling scenarios.
To further celebrate this bleakest of seasonal transitions, Habitat has partnered with gourmet ice lollies makers Ice Kitchen, concocting a special menu to offer to visitors at a dedicated pop-up counter within the gallery space.
Fragile and temporal, yet pleasurable: the exhibition offers a point of view of ice cream as a metaphor for life. Pictured: an image from Lena Vazhenina' s 'Blue Series', inspired by the movie Down by Law
Presenting works from its stable of international photographers, the Factory has gathered a collection of images that explore the dessert in great detail. Pictured: an image taken from John Gribben's 'Glaikit' series
Works in the exhibition include the Japanese photographer Takeshi Suga's poetic visual stories
This contribution by British artist John Riche has more fantastical undertones
The work of Russian photographer Lena Vazenina is also on display...
... revealing the sensual, erotically charged aspects of ice cream consumption
Nuno Oliveira's series of images touch upon the dessert's tactile qualities and ephemeral nature
Fashion photographer Sara Mautone used ice creams and lollies as props for her romantic imagery
John Gribben’s surreal images – merging photography with collage – use explosive pastel colours to create puzzling scenarios
ADDRESS
Platform
Habitat, 1st Floor
208 King's Road
London SW3 5XP
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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
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