Lose yourself in Bottega Veneta’s parakeet-green maze in Seoul
The Italian label has erected a maze in a car park in Seoul, coloured in its signature vibrant hue. Dare you enter the shearling-lined labyrinth?
![‘The Maze’, a labyrinthine triangular construction that extends over 16m](https://cdn.mos.cms.futurecdn.net/Vk9vUwCFksq8jw3FEn33ym-415-80.jpg)
Gaming, in its physical and digital iterations, has emerged a winner when it comes to its prevalence in the fashion world. Today, there's a whole playground of styling- and dressing-inspired games and apps to engage with, including Drest and Ada, and fashionable skins to flaunt on Animal Crossing, League of Legends, and Fortnite. Brands have geared up their gaming instinct IRL too. For Dior's S/S 2022 runway show, the label erected a board game-inspired show set, designed by Italian artist Anna Paparatti.
Bottega Veneta has also amped up its competitive spirit. In a car park in Seoul, South Korea, the Italian label has launched ‘The Maze', a labyrinthine triangular construction that extends over 16m, emblazoned in the label's signature parakeet-green tone.
Bottega Veneta ‘The Maze’: Get lost in the brand’s shearling-swathed labyrinth
The maze design riffs on the motifs, textures and tones that creative director Daniel Lee has instilled in the label: think the triangular shape, familiar on clothing and accessories, the verdant hue, and the tubular fronds of snuggly shearling that line the maze’s interior. For A/W 2021, the brand introduced a chubby shearling coat into its repertoire, formed from padded tails of turquoise and post box-red fabric.
Bottega Veneta's immersive maze experience in Seoul is one of several interventions from the brand across the globe. The brand has also opened a pop-up shop in east London – complete with space-age metallic sofas and brightly painted exposed interior fittings – and on 21 October 2021 it showcases its Salon 03 fashion show in Detroit.
Keen to make your way into the metal mesh passageways of ‘The Maze'? We suggest you take a trail of breadcrumbs with you to ensure an easy escape route. Although, considering the alluring green tones of its inner sanctum, and those snuggly shearling-lined walls, you may never want to leave.
INFORMATION
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
Tour the Natural History Museum’s new gardens, a Jurassic lark in London
The Natural History Museum in London has unveiled two new gardens, with resident dinosaurs, after a transformation led by architects Feilden Fowles
By Bridget Downing Published