Jet to Net-a-porter’s island on Nintendo’s Animal Crossing
Pack your most stylish suitcase, and head to the luxury retailer’s virtual gaming getaway, complete with meditation area, hot spring bath and flower garden
Back in March, as the world went into lockdown, and people accepted the prospect of facing the same four walls for months on end, Nintendo Switch launched the perfect gaming antidote to long-term confinement. Animal Crossing: New Horizons, the latest iteration of the social simulation video game, which first launched in 2001, allows players to dream well beyond their own domestic realities, and design their own paradisal island. Just 12 days after its release, the game became Nintendo Switch’s seventh best selling title of all time. It also amassed five million digital sales in its first month.
For fashion fans, unable to physically shop or visit global fashion weeks, Animal Crossing: New Horizons has provided a surprising sartorial escape. Players are able to customise their avatars, and a host of visual artists have responded with wardrobe wizardry, designing virtual runway looks inspired by brands including Prada, Chanel and Louis Vuitton. In May, Valentino, Sandy Liang and Marc Jacobs even got into gaming, designing exclusive S/S 2020 and Pre-Fall 2020 looks for players to prance in. Later that month, Berlin-based Reference Festival, stylist March Goehring and photographer Kara Chung – also the brains behind outfit-inspired Instagram account @animalcrossingfashionarchive, teamed up to stage Animal Crossing’s first fashion show, with runway looks inspired by Paco Rabanne and Craig Green. Soundscape expert Michel Gaubert even created its soundtrack.
Now, Chung has virtually boarded Animal Crossing’s Dodo airlines, along with creative agency WeSuperseed, and teamed up with Net-a-porter to create the luxury retailer’s first digital island. On touch down, guests can not only take in its paradisal topography, but also outfit themselves in looks inspired by an exclusive A/W 2020 Isabel Marant capsule collection. The sand-lined set-up boasts a picnic area, hot spring bath, gym and meditation area and flower garden. It’s in the Able Sisters shop, that avatars are able to try on Marant’s monochromatic creations, taking a stylish outfit selfie on their Nook phone.
With physical travel increasingly off the cards, we’re anticipating boarding the next virtual flight to Net-a-porter’s island. Calmed by the scents of its flower garden and the mechanics of its massage table, it’s going to be difficult to disembark. §