Browns launches its beauty department
London's historic fashion retailer Browns launches into beauty with a curated product offering and in-store treatment residencies
![A range of beauty products on two shelves](https://cdn.mos.cms.futurecdn.net/XnaWYw957pwA9FLsWnxc5V-415-80.jpg)
Today, London’s beloved outlet for cutting-edge fashion, Browns, debuts the launch of its beauty department, which will span skincare, makeup, hair, fragrance, and men’s grooming products.
What's in store for Browns Beauty
At its core, what makes Browns Beauty exciting is its meticulous edit of products, each of which have been chosen because they represent, in one way or another, the best products out there. And shopping at Browns is the retail equivalent of consulting your savviest friend: if they say it’s good, there's a high probability that you'll agree.
Indeed, among the 90 beauty brands it retails are many of our favourites including Haeckels, The Unseen, Melyon, 19/99, La Bouche Rouge, and Dr Barbara Sturm. The entire Browns beauty offering will be brought to life through quarterly themes; the first of which, called ‘Big Little Rituals,’ establishes the new Browns Beauty Community through peer-to-peer recommendations. Makeup artists, nail artists, and TikTok influencers number among the industry creatives that Browns has enlited to apply a ‘Rated by Browns’ seal of approval to their favourite products.
The launch of Browns Beauty will also see the continuation of the store’s Residency series, which has already featured hairstylist Issac Poleon, massage therapist Tetyana Probyy, and Haeckels founder Dom Bridges. The upcoming iterations will see Spanish skincare brand Natura Bisse offer treatments at the Brook Street store, with Sunday Riley treatments available at Browns East.
Browns East will also be the location for the brand’s 'Beauty Pod’ and ‘Beauty Studio’ where customers can shop, get treatments and hang out in the lounge space.
'We see fashion and beauty as inextricably entwined,’ says Buying Director, Ida Petersson. ‘As Browns continues our journey to constantly inspire and excite our customer, adding this category was the natural next step. The beauty space, like fashion, is a category that offers infinite room for playfulness, self-expression, and joy!’
INFORMATION
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
C.P. Company embraces football fever as it becomes Manchester City’s official fashionwear partner
Whether England win or lose at the Euro 2024 finals this weekend, C.P. Company is ready for a stylish football season ahead as the cult Italian brand teams up with Manchester City
By Tianna Williams Published
-
‘I couldn't help but feel the magic’: At Chatsworth, Erdem pays ode to Duchess Deborah Devonshire’s life and style
‘Erdem: Imaginary Conversations’ at Chatsworth sees the London-based fashion designer explore the legacy of Duchess Deborah Devonshire, who inspired his S/S 2024 collection. Wallpaper* travels to the Derbyshire home to find out more
By Zoe Whitfield Published
-
Diptyque opens the doors to an ‘astonishing’ new London home (and you’ll want to move right in)
Diptyque has unveiled Maison Diptyque on New Bond Street, London, an immersive space that captures the storied world of the luxury perfumer
By Hannah Tindle Published
-
New Byredo store opens in London’s Covent Garden
Byredo has unveiled a new Covent Garden store, its second bricks-and-mortar destination in London
By Hannah Tindle Published
-
How Biba’s make-up and cosmetics line started a beauty revolution
Ahead of a new Biba retrospective opening at London’s Fashion & Textile Museum, Hannah Tindle speaks to Barbara Hulanicki about its pioneering make-up and cosmetics line
By Hannah Tindle Published
-
Alaïa unites fashion and art in its redesigned London flagship
Conceived by creative director Pieter Mulier, Alaïa’s reopened New Bond Street flagship is an intimate space which doubles as an art gallery showcasing works from Sarah Lucas, Sterling Ruby, Marc Newson and more
By Tianna Williams Published
-
AV Vattev is the London-based menswear brand creating slow fashion with a subcultural twist
Part of Sarabande: The Lee Alexander McQueen Foundation, Antonio Vattev of AV Vattev is staunch in his commitment to slow fashion, even as he stacks up stockists and famous fans
By Joe Bobowicz Published
-
Cult men’s grooming brand Horace opens its first London flagship store
Men’s grooming brand Horace has unveiled its first standalone international store outside of its home in France
By Hannah Tindle Published