‘A perfectionist view of imperfection’ is how Issac Poleon describes the style of his work, and it’s true that this London-based hairstylist has a particular knack for creating flawlessly executed designs with an expressionist, sculptural flair. 

That signature style has earned him an impressive roster of collaborations, including projects with Gucci, Burberry, Louis Vuitton and, now, Browns

Hairstylist Issac Polen working on a clients hair during his Browns London residency

The beloved London fashion retailer is hosting Poleon’s residency at their new Brook Street location following the limited-time run of Haeckels bespoke facial space. Poleon’s residency will see him offering seven luxurious treatments from wig consultancy to styled extensions and up-do designs. Below, he offers some insight on them all. 

The perfect up-do 

Poleon is a veritable master of up-dos. For those trying to create their own masterful looks at home, he recommends mixing up styles you might not otherwise consider. ‘I like to combine textures when it comes to up-dos,’ Poleon says. ‘I think anything from a tossed ponytail to a braided bun could work for most events and even daytime looks.’ 

Hairstylist Issac Polen working on a clients hair during his Browns London residency

Try gathering braids into a sculptural top-knot, or making curly-textured hair into a couple of explosive, pom-pom-esque ponytails. Whatever you do, Polen’s fundamental trick is a simple one–‘a little hair spray and shine will elevate any up-do/ home-do.’ 

Finding a wig that’s right for you 

For Polen, finding the right wig is all about personality. Before selecting wigs, Poleon runs clients through a character analysis of sorts; ‘wig consultancy for me is an in-depth chat about the clients lifestyle, personality, and beauty,’ says Poleon. 

Hairstylist Issac Polen working on a clients hair during his Browns London residency

‘I like to work with the structure of the clients features to tailor the unit to them, I consider wash routines, how the client likes to wear their hair, and then customise the unit accordingly with the information provided by them.’ 

If you’re lost as to what kind of wig you want, Poleon always recommends collaging together some inspiration; ‘I often take to mood boards to inspire new looks the client may have not thought about before,’ her says. ‘Consultations are the most important part of the process.’

How to do extensions 

It can be easy to run into pitfalls with extensions, which is why Poleon recommends not overthinking it. ‘My biggest tip would be treat the hair as if it was your own,’ he says. 

Hairstylist Issac Polen working on a clients hair during his Browns London residency

‘The most common mistakes I see when it comes to extensions are product usage. I think generally less is more, most hair that is pre-treated and is washed accordingly with the right products, then all is well.’ 

Ultimately, no matter what style you chose, Poleon recommends embracing the versatility of hair and not thinking of change as a risk; ‘for those looking for a radical change I would say be brave, bold and go off. I think change makes room for growth so take the chance and make a change.’ §