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14 logos that defined American graphic design historyThis summer, our Anatomy of a Logo series looks at 14 examples of how creative ingenuity combined with design and brilliant marketing to give birth to some of the world's most celebrated logos
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Anatomy of a logo: Nirvana by Lisa OrthLisa Orth designed the Nirvana logo in 1989 for the cover of ‘Bleach’, using whatever font was on the typesetting machine (Onyx)
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Anatomy of a logo: McDonald’s Golden Arches by Jim SchindlerDistilled into a single letter atop a pole or on the side of a building, the McDonald's arches are a throwback to a forgotten era of cinematic, aspirational roadside architecture
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Anatomy of a logo: MoMA by Ivan ChermayeffIvan Chermayeff's 1960s MoMA logo combines bold graphical simplicity and intellectual rigour
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Anatomy of a logo: behind Hollywoodland, the world’s most famous signThomas Fisk Goff and his Crescent Sign Company created the Hollywood sign in 1923. We take a look at this enduring icon of American graphic design
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Anatomy of a logo: IBM by Paul RandFuelled by a tech nostalgia and austere futurism, we look at the story of Paul Rand's IBM logo
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Anatomy of a logo: Chateau MarmontThe Los Angeles hotel’s storied past is reflected in its timeless logo, a typemark set in calligraphic strokes that invoke a script first used by biblical scribes
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Anatomy of a logo: Tiffany & Co by Paula ScherFrom its distinctive shade of blue to the hand-drawn lettering resembling a hot-stamped letterpress typeface, the Tiffany & Co logo is an enduring American icon
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Anatomy of a logo: New York Mets by Ray GottoIn the 1960s, Ray Gotto's New York Mets logo emerged as a balm for the brokenhearted: Anne Quito explores the genesis of one of the city's most beloved brand identities
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Anatomy of a logo: Milton Glaser’s I ❤️ NYBorn from a doodle sketched from the back of a cab, Milton Glaser's I ❤️ NY became one of the most successful, popular and beloved logos in history. Glaser expert Anne Quito explores its genesis and enduring legacy
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Now you can build Oliva Rodrigo’s world in LegoFive new Lego Editions sets feature the Danish company’s first musical collaboration
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The Art of the Book celebrates Thames & Hudson’s 75 years of creative publishing'The Art of the Book: 75 Years of Thames & Hudson' is a visual history of the publisher’s greatest hits across art, architecture, graphics, branding and more
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Anatomy of a logo: Casa Italia unveils brand identity inspired by British and Italian architectureThe Italian Embassy in London partnered with Istituto Marangoni to create a logo and brand identity for its new headquarters
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Volvo’s quest for safety has resulted in this new, ultra-legible in-car typeface, Volvo CentumDalton Maag designs a new sans serif typeface for the Swedish carmaker, Volvo Centum, building on the brand’s strong safety ethos
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Italy’s most famous recipe book gets a revamp for its latest edition‘Il Cucchiaio d'Argento’, or ‘The Silver Spoon’, is Italy's best-known recipe book: artist Olimpia Zagnoli and cultural design studio Bunker collaborated on a new look for its latest edition
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RIBA marks a new chapter with a redesigned brand identity that looks to the futureThe new brand identity by Johnson Banks kickstarts RIBA's preparations for its bicentenary in 2034
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Yinka Ilori creates artwork for Wyclef Jean's latest singleOut today, Wyclef Jean's 'Back to Abu Dhabi' features a cover bearing Yinka Ilori's distinctive colourful aesthetic
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Remembering John Morgan (1973 – 2025), a designer and typographer dedicated to the artsAn appreciation of the life and work of the prodigiously talented British graphic designer John Morgan, who has died at the age of 52
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Rosalía’s bespoke Instagram font ushers in a new element of a globe-conquering identityRosalía’s Instagram font went briefly viral earlier in the summer. We talk to Monotype about handwritten fonts and personal brands
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Delve into the visual world of a lost airline in this impressive chronicle of a corporate identity'Red Square' is the story of Mary de Saulles and the 1960s BEA corporate identity, a comprehensive airline re-brand that still feels fresh today
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Jony Ive’s LoveFrom creates a new look for San Francisco’s much-loved architectural bookshopLoveFrom has unveiled a new graphic identity and typeface for William Stout Architectural Books, a mainstay of the city’s architecture and design community for over 50 years
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The Further Reading Library is a new collection of esoteric art and design booksCollating the forgotten histories of left-field creatives, this new publishing imprint reveals hitherto unseen artistic experiments from the past
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‘The people who succeed are the ones who are curious’: graphic designer and Honorary RDI Michael BierutNew York-based graphic designer Michael Bierut – Honorary Royal Designer for Industry, Pentagram partner, and the man behind the Mastercard logo – reflects on four decades in design
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Two new books examine the art of the logo, from corporate coherence to rock excessPentagram’s new book reveals 1,000 brand marks, while the art of the band logo is laid bare in Logo Rhythm
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A new Oxford Street pop-up celebrates IKEA's blue bagsIKEA's iconic blue bag gets its own pop-up concept store, the 'Hus of Frakta'.
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‘Mid-Century Type’ surveys the best graphic design from 1945 to 1965This must-have manual of post-war graphic design tracks the evolution of midcentury visual culture and the people and studios that shaped it
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LoveFrom shapes Astra Carta seal’s elegant typography and formsLoveFrom aims for the stars with its new design for the Astra Carta seal, pointing the way towards a sustainable approach to space with regal approval
