Absolut Vodka
(Image credit: press)

Not just fans of their design, fashion and pick ‘n’ mix, we’re also fond of Sweden’s take on one of our favourite tipples, namely Absolut Vodka. The contents are of course very good but it’s the creativity of the limited edition packaging that has us raising our glasses in appreciation.

Absolut limited edition designs

(Image credit: press)

See some of our favourite Absolut limited edition designs

Despite the ostentatious take overs that have tended to prevail, the latest addition to the clan has taken to a more paired down aesthetic, with Absolut Naked.

Taking Swedish team Gunnat Broman and Hans Brindorfs's original 1979 bottle as their starting point, the innovators at Absolut have given the latest design an entirely minimal twist, leaving it entirely label-less.

Ever keen to add their voice of support to the oft-beleaguered LGBT community, the bottle has been produced as a comment on the prejudices people continue to face - suggesting that it's not only about what's on the bottle - it's more about what's in it.

Despite the apparent austerity of the latest addition, it all started with a measure of humour and just a little shot of kitsch. In 2006 Absolut Bling Bling launched – a trophy, golden case bearing the Absolut Vodka slogan loud and proud in a nod to the Hip Hop trend for all things, well, bling.

Absolut Disco was next in 2007 – a glitterball case made of 1000 mirror squares, followed by Absolut Masquerade, in it's red sequined zip-up suit in 2008.

Earlier this year the creatives at Absolut toned down the kitsch in favour of function with the architectonic, white plastic carry case of the Absolut Minibar, an ideal precursor to the all-out nakedness of this month's latest addition.

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.