The 24 best Google Doodles of all time
On 20 August 1998, a week before a two-year-old Google become an incorporated company, founders Larry Page and Sergey Brin were heading to Burning Man festival. To mark themselves ‘out of office’ on their email signatures, they decided to overlay the famous Burning Man stick-figure on the Google logo (which then came with a Yahoo-style exclamation mark, as if it needed to announce itself). The idea lay dormant until 2010, when then-intern Dennis Hwang (now Google webmaster) was tasked with decorating the logo for Bastille Day, sparking eight years of marking important moments in history with a graphic, digital ephitaph. What started as an ‘out of office’ scribble has become an artform, celebrating Calder to Kadinsky; Zaha Hadid to Mies van der Rohe. It’s one of the things that sets Google apart from other search engines. It searches with soul.
30th anniversary of Pac-Man
21 May 2010
‘Pac-Man seems like a natural fit for the Google homepage,’ said Marcin Wichary, senior UX designer and developer at Google, in May 2010. ‘They’re both deceptively straightforward, carefully hiding their complexity under the hood. There’s a light-hearted, human touch to both of them.’ The Doodle, which he created with in-house ‘Google Doodler’ (as they have become known) Ryan Germick was the first-ever playable doodle, and was on the homepage for 48 hours, because, said Wichary, ‘it’s too cool to keep for just one day’.
The Great Wave of Kanagawa
31 October 2010
It’s an odd thought: a 17th-century Japanese century woodcut going viral. The Great Wave was first circulated the old-fashioned way, via traders and tall ships in the 19th century. Since then, it has inspired Claude Debussy’s orchestral work La Mer, appeared in poetry and prose by Rainer Maria Rilke, and was animated by teamLAB at London gallery Pace last year. Levi’s and Patagonia used it in marketing campaigns. In 2011, it was preserved in cyberspace as a Google Doodle, and has since been turned into an emoji. Thanks, in no small part to the uncompromising powers of Google Search, it is an image that is as globe-spanning, and enduring, as the ocean itself.
Happy Valentine’s Day from Google and Robert Indiana
14 February 2011
This iconic Doodle (if you can call it that) was created by renowned artist behind ‘LOVE’, and it broke the trend of month upon month of interactive doodles, reverting back to a simpler, stationary symbol. Robert Indiana – poster artist of pop culture – is no stranger to having his work seen in unconventional settings by millions: the US Postal Service carried reproductions of his works on stamps in 1973 as part of its ‘love series’, and he created a work for Barack Obama’s presidential campaign depicting the word ‘HOPE’.
Courtesy of the Morgan Art Foundation / ARS, NY
First Day of Winter by Takashi Murakami
21 June 2011
In the San Francisco Bay Area where Google is based, its typically pretty mild all year round. Craving some seasonal differentiation, it turned to Japanese art superstar Takashi Murakami to ring in the summer and winter solstice in 2011 with a pair of doodles for the Northern and Southern Hemisphere, respectively. Google’s Ryan Germick said at the time, ‘The doodles feature some of Murakami’s quirky characters and signature bold colors. It was a great honor to collaborate with Murakami-san and his Kai Kai Kiki team, who create what must be some of our most “kawaii” doodles yet.’
Mies van der Rohe’s 126th birthday
27 March 2012
Along with Le Corbusier, Walter Gropius and Frank Lloyd Wright, Ludwig Mies van der Rohe is widely regarded as one of the pioneers of modernist architecture. To honour what would have been his 126th birthday, Google created this colourful interpretation of his Crown Hall at the Illinois Institute of Technology (1956). The glass windows are coloured like Google chars, in a way which also nods to Le Corbusier’s use of primary colours in the windows of Unité d’Habitation in northern France.
Jan Kaplický’s 75th birthday
18 April 2012
Only originally displayed on the Google homepage in Czech Republic, this Doodle depicts neo-futurist Kaplický’s highly controversial Prague National Library (nicknamed ‘the octopus’) which he designed before his death in 2007 at the age of 71. The commission, however, was canceled in 2008. As the octopus never got to stretch its legs, its with love that Google remembers its creator in this digital epitaph.
Keith Haring’s 54th birthday
4 May 2012
In 2012, one-time subway graffiti artist Keith Haring was presented on a different kind of much-trafficked wall. The late-80s pop artist, whose work currently fills the sky-lit lobby of Amsterdam’s Stedelijk Museum, is here copied by in-house Google Doodlers. Widely recognised as creating his own visual language, his famous figures are here bent out of shape, to form a wobbly Google logo.
150th anniversary of the London Tube map
9 January 2013
Frank Pick’s London Tube Map is a unique accomplishment of graphic innovation, and has become the subject of many artistic endeavours since its creation in 1863 – like Langlands & Bell’s renowned memorial unveiled at Picadilly Circus in 2016. This Google Doodle, a simplified version of the map, rendered in Google’s typical Sans Serif typeface, was only shown in the UK, so we hope its inclusion in this round-up gives the rest of the world pause to acknowledge this beloved symbol of British design prowess.
Luis Barragán’s 111th birthday
9 March 2013
Even in the midnight hue of the sky, this Doodle transports us to Mexico City. It depicts the brightly coloured pool and pink stable block of Mexican architect Luis Barragán’s Cuadra San Cristobál, an equestrian and estate which is privately owned by the Egerström family since its completion in 1968.
Saul Bass’ 93rd birthday
8 May 2013
Here’s where things get meta. In 2013, Doodler Matthew Cruickshank was given the tricky task of creating a logo celebrating the logo design master Saul Bass. Cruickshank took Bass’ motto – ‘symbolise and summarise’ – to task with a short animated sequence that reimagines Google’s logo in the designers’ unmistakable brand of title credits, set to an upbeat jazz tune composed by David Brubeck. During his 40-year career, Bass, who died in 1996, collaborated with many of the industry’s most influential filmmakers: Stanley Kubrick, Martin Scorcese, and Otto Preminger, to name a few. He single-handedly revitalised title sequences in his work for Alfred Hitchcock’s films, devising a revolutionary type of kinetic typography that characterised the openings of classics such as North by Northwest, Vertigo and Psycho.
Kenzo Tange’s 100th birthday
4 September, 2013
Depicting the renowned Structuralist architect stringing up Google bunting across the Yoyogi National Gymnasium in Tokyo (1961-64), this doodle celebrates the life and work of Kenzo Tange, and was only displayed on the Google homepage in Japan.
Niki de Saint Phalle’s 84th birthday
29 October 2014
Niki de Saint Phalle’s ‘Nanas’ took over the Google homepage for the French sculptress’s 84th birthday in 2014. Inspired by her pregnant friend, the ‘Nana’ sculptures were de Saint Phalle’s artistic rendition of the everyday woman and became a symbol of femininity. De Saint Phalle described her first ‘Nana’ house as a ‘doll’s house for adults, just big enough to sit and dream in.’
Wassily Kandinsky’s 148th birthday
16 December, 2014
This doodle was inspired by the work of Wassily Kandinsky – the man credited with creating the first ever purely abstract works of art – and was used with special permission of the Estate of Wassily Kandinsky, which is represented by Artist Rights Society. It depicts his pioneering use of expansive coloured masses, cluttered with near-spiritual irreverence, geometry and abstract lines, perhaps best described by The Rider, (1911). In typical Kandinksy fashion, it barely says ‘Google’ at all.
Lygia Clark’s 95th birthday
23 October, 2015
Famed Brazilian painter, sculptor and teacher, Lygia Clark co-founded the Neo-Concrete movement, which sought to change art from a passive viewing experience to an engaging interaction. Her art pieces, specifically the ‘bichos’, were designed to be modified, re-positioned and folded into new configurations by participants – the participant here being Google. The logo has been stripped of its primary colours, and rendered in greyscale shades favoured by Clark, each letter folding in on itself like origami. These ‘critters’ represent Clark’s early attempts to bridge the gap between artist and viewer, alongside Google’s attempts to bridge the gap between searcher and host.
121st anniversary of the first published timetable in Japan
5 October, 2015
One of the seemingly obscure commemorative Doodles – the 121st anniversary of the publication of the first Japanese railway timetable – is actually more all-encompassing than it looks. It represents, says Google, ‘the advent of time consciousness, and the beginning of efficient and reliable mass transit’. That told us. Google continues: ‘To celebrate this achievement, we decided to create our own, unique schedule with invented names, destinations and times in homage to the humble train timetable. We wanted to reference as many traditional design elements, symbols and typographic styles as possible. To help out, we gathered as many "timetable geeks" as we could find in our Tokyo office. Our team of experts had many brainstorming sessions and came up with more ideas than we could possibly include in the final artwork.’
Yps Magazine’s 40th anniversary
13 October, 2015
Germany’s Yps Magazine published its first comic in 1985. Filled with tales of mystery, peril, and adventure, many would agree that the most irresistible aspect of the slim publication was the toy that came with it, and each subsequent edition. They ranged from the simple (spinning tops) to the sophisticated (kits to build functioning radios), and often the slightly bizarre (a package of Brine Shrimp eggs that young readers were encouraged to hatch and grow themselves). Artist Nate Swinehart endeavoured to recapture this sense of anticipation and mystery with a Doodle that changes each time you see it.
The 42nd Anniversary of Rio–Niterói Bridge opening
4 March, 2016
Brazil’s Rio–Niterói Bridge exemplifies the ingenuity of the human spirit – as captured by guest Doodler Patrick Leger, who crafted a recreation of the bridge on the bay with the Brazilian coast visible in the background, and shadowy Google lettering stretching out across the water. The structure met with great international praise when it opened in 1974 as the second-longest bridge in the world, spanning the vast Guanabara Bay. Its greatest accomplishment is connection. Carrying over 100,000 passengers daily, it unites Nieterói and Rio de Janeiro, cities with populations of 487,000 and 6.5 million respectively.
Juno Reaches Jupiter
5 July, 2016
On 5 July 2016, a NASA satellite built like a tank settled into polar orbit around Jupiter, the mysterious gas giant two doors down from Earth. Juno’s five–year, 500–million–mile journey will culminate in a treasure trove of new pictures and measurements taken by its nine instruments. The latest Juno images were delivered back down to earth successfully on February 7, 2018. Google celebrated this incredible moment of human achievement the best way they new how: with Space Invadors references. The emoji-tastic GIF captures the moment mission control received news Juno had entered orbit.
80th anniversary of the opening of the Moscow Metro
May 15, 2015
Matt Cruickshank’s Doodle celebrates the railway that shaped a city. The ‘Google doodler’ drew inspiration from vintage russian posters. He started with the map in the metro’s current lines colours and distinctive radial-circle structure but decided to combine the old with the new and ended up using sepia-toned fashion of a vintage Russian poster. He also added a classic train with ‘80’ on the front to pay homage to the anniversary.
Celebrating Zaha Hadid
31 May, 2017
The Heydar Aliyev Center, depicted behind a cartoon-style portrait of the late, great Zaha Hadid, sets itself in contrast to the block-like structures that surround it in Baku, Azerbaijan. The architects’ signature fluid style is captured in the endlessly curving lines of the drawing, and the almost-unreadable Google typeface. At the same time, this cultural centre takes inspiration from historic Islamic designs found in calligraphy and geometric patterns to create something entirely new. The building takes an open form to invite the public into its space. The centre has played host to modern art by Andy Warhol and Tony Cragg, and world-class performances from Kitaro and Alessandro Safina.
Meret Oppenheim’s 104th birthday
6 October, 2017
Created by guest artist Tina Berning, this Doodle celebrates Meret Oppenheim on what would have been her 104th birthday. The Doodle nods to one of her most known works, 'Object' – a famously fur-covered bracelet which is in the Gems and Ladders collection – and honors the surrealist tradition of combining unexpected elements to create something new.
Celebrating the Studio for Electronic Music
18 October, 2017
Google felt the beat as it celebrated the 66th anniversary of the Studio for Electronic Music with this neon Doodle, by Berlin-based illustrator Henning Wagenbreth. It celebrates the noisy diversity of thought and imagination that built this studio, which was to transform the possibilities of music. Known as the first modern music studio, it became a haven for innovative musicians and producers from its base at the West German Broadcasting facility in Cologne, to the rest of the world.
Hokiichi Hanawa’s 271st birthday
23 June, 2017
When Helen Keller visited the memorial house of Hanawa Hokiichi in 1937, she said of the revered scholar, ‘I believe that his name would pass down from generation to generation like a stream of water.’ This Doodle celebates the intergenerational legacy of the thinker. Like a river originating from humble beginnings in Tokyo in 1746, his influence has stretched through law, politics, economics, history, and medicine.
Virginia Woolf’s 136th birthday
25 January 2018
Subject of many ponderous, self-absorbed English Literature dissertations (mine included), and subject of a new exhibition at Tate St Ives, Virginia Woolf is an icon of Modernist literature, and has sparked two centuries of artistic renderings. This year, a Google Doodle was penned by London-based illustrator Louise Pomeroy. It salutes with grace and symbolism Woolf’s minimalist style. Not tonally disimilar to the bust found outside her Bloomsbury residence, the portrait is surrounded by falling autumn leaves (a frequent visual theme in her work). In Woolf’s words: ‘The autumn trees gleam in the yellow moonlight, in the light of harvest moons, the light which mellows the energy of labor, and smooths the stubble, and brings the wave lapping blue to the shore.’