Elly Parsons
Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
Latest articles by Elly Parsons
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New contenders in the electric bike market speed into prime position
By George Chapman Last updated
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Louis Vuitton bottles LA summertime into three new fragrances
Correspondingly sunny artwork for the Les Parfums collection comes courtesy of Los Angeles' native Alex Israel
By Elly Parsons Last updated
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Electric dreams: we’re in a trance over these tip-top technological toys
By Elly Parsons Last updated
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11 high-concept stores around the globe worth travelling for
With online shopping increasingly the norm, bricks and mortar stores need to deliver more than just the goods. They must be experiential, beautifully designed ‘mastershops’, enticing visitors off their apps and through their doors. Enter the Instagrammable concept store: minimalist marvels in German squares, architecturally impressive fashion boutiques in Los Angeles, welcoming apartments on the banks of Copenhagen’s canals.
By Elly Parsons Last updated
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The best-looking new beauty spots from London to Los Angeles
Beauty stores are flipping the design script. Thanks to the rise of the three I’s – interactivity, installation and immersion – designers like Snøhetta and UXUS are putting artwork, interior architecture and customer interaction front and centre, making a trip to the drugstore a holistic, spa-like experience. Here’s our pick of the world’s most successful new beauty-spots that are pleasing (and cleansing) design doyennes everywhere...
By Elly Parsons Last updated
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Bauhaus-inspired buys that celebrate the school's centenary
The 100th year of the German art school has inspired a fresh batch of Bauhaus-inspired objects
By Elly Parsons Last updated
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Making a spectacle: Design Museum Holon explores the recent history of eyewear design
By Elly Parsons Last updated
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Aëdle reveals its first wireless headphones, made-to-order in Paris
By Elly Parsons Last updated
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Thread to thread with Sheila Hicks at Alison Jacques Gallery
By Elly Parsons Last updated
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The late Brandon Truaxe's vision lives on in new Avestan boutique
London's new Avestan flagship will stock just one fragrance, and will be the only physical location of the brand globally
By Elly Parsons Last updated
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New tricks: London's Design Museum tackles design for an ageing population
By Elly Parsons Last updated
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Decorating Tate: branding specialists North refresh the museum’s identity
By Elly Parsons Last updated
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Designers disguise home technology in Milan
Seamless systems, engaging installations and more technology launches from Salone del Mobile 2019
By Elly Parsons Last updated
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Google's life-enhancing gadget suite brings a new edge to your world
By Elly Parsons Last updated
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Country life: celebrating the rich creative cache of Sussex modernists
By Elly Parsons Last updated
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From sewing to scented curtains, the startling breadth of the first Hepworth Sculpture Prize
By Elly Parsons Last updated
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A new book looks to the future of African art, while remembering its roots
By Elly Parsons Last updated
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Christo on his monumental floating sculpture for Serpentine Lake
By Elly Parsons Last updated
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Serpentine Pavilion commission extended for the first time
Counterspace's anticipated Serpentine Pavillion design will now debut in summer 2021
By Elly Parsons Last updated
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John Kørner tackles the British sports of cycling, running and drinking
By Elly Parsons Last updated
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Material girls: needles and thread are tools of rebellion at Turner Contemporary
By Elly Parsons Last updated
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Fine lines: Howard Tangye inaugurates Amar Gallery with his revealing sketches
By Elly Parsons Last updated
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Steel yourself for metal guru Antony Gormley’s Royal Academy blockbuster
The British sculptor takes you through a room brambled with steel spindles, inside pitch-black tunnels, before platooning you in a room filled with seawater
By Elly Parsons Last updated
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Who’s who? E Tautz celebrates 150 years with an anonymous selling exhibition of photography
By Elly Parsons Last updated