Haas Fox Salad Monster serving bowl, and Haas Lukas Soup Monster tureen. Photography: Elio Tolot. Art direction of photography: Michael Reynold. Film direction. Mason Poole. All photography courtesy of L’Objet
First seen at Design Miami in December 2018, the otherwordly Haas L’Objet collection is now available, spanning tableware and textiles in the form of desert-dwelling creatures.
Inspired by the mystic landscape of Joshua Tree in the California desert, LA-based artist twins Simon and Nikolai Haas worked with Elad Yifrach (creative director and master craftsman at lifestyle brand L’Objet) to create a family of characterful critters, that double as highly usable home objects. Elegant catch-all bowls with hand-carved scales have bellies ready to be filled with oddities; salt and pepper monsters have textured, porcelain ‘fur’ coats; salad spoons double as antennae, sprouting from a mint-green serving bowl.
‘In the beginning we were considered fabricators, then designers, then high-end designers and now artists,’ Nikolai told us upon the launch of the Haas Brothers’ Bass Museum exhibition in December 2018. The L’Objet collection reflects the brothers’ artful exploration of functional forms, that, in Nikolai’s words ‘makes somebody think differently, or feel a certain way’. If their ‘Djuna’ creature, complete with four varnished gold paws, doesn't make you look at a coffee pot differently, we don't know what will.
The Haas Brothers’ original sketches were first printed in 3D in their LA studio, then transformed into reality by L'Objet's design team in its Portuguese porcelain atelier, where Yifrach and the Brothers flew out to get hands-on with production. Together, they sculpted each prototype by hand before moulds were made ready for the porcelain pouring. This combination of handmade and technical manufacturing methods affords the collection a unique balance of precision and warmth.
Ahead of a launch party at Bergdorf Goodman in New York, on 7 March, L’Objet has released a dream-like new film, directed by LA-based photographer Mason Poole, that sees the objects in their (un)natural habitat. ‘Both the brothers and I have a strong affinity to the desert, especially Joshua Tree,’ explains Yifrach. ‘We imagined a lot of the pieces in the collection as fantasy creatures living in this magical place. It felt right to photograph them in the land in which they were imagined.’
Enlisting Poole, better known for photographing pop-stars than pot-stars, was a savvy move. ‘Mason has such a cool way of telling a cinematic story that is unique to how he sees things, and we wanted him to follow us and feel the connection with this vast space,’ Yifrach continues. ‘I love the way the video puts these emotions and our inspiration together. He captured it perfectly.’ Now, to capture the critters themselves.
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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
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