Who’s who? E Tautz celebrates 150 years with an anonymous selling exhibition of photography

groups of boys
150 anonymously captured photographs line the walls of E Tautz London flagship, marking the British menswear label’s 150th anniversary
(Image credit: Press)

Luxury menswear label E Tautz is celebrating its 150th anniversary in style, with a playful photography exhibition at its Mayfair flagship.

Honouring the label’s diverse array of collaborators, director Patrick Grant invited a host of E Tautz alum to donate a photograph to the show. Actors, musicians, designers and authors fill the multifaceted list, and scores of big names jump out: artist Cerith Wyn Evans, photographer Martin Parr, fashion’s Roksanda Illincic and Christopher Kane, to name a few. It’s not confined to stars of the art world however. We’re intrigued to see how the photographic efforts of David Walliams and Claudia Winkleman pan out.

Exactly which image belongs to which collaborator is being kept under Grant’s (perfectly millinered) hat. Each photo will be sold for £150 during the month-long exhibition, with the photographer’s identity hidden until the point of sale. All proceeds will go to the charity Help Refugees.

Grant, who has been at the helm of E Tautz since 2009, wants the exhibition to recognise the many ‘intelligent, outspoken, witty, unique men and women’ who E Tautz is ‘fortunate to count as customers and friends’. It also pays homage to the profound influence that photography has had on E Tautz under Grant’s ownership. His postwar, sportswear aesthetic draws heavily from the classic, sepia-toned British photobook, and he counts such photographers as Sophie Green and Chris Rhodes as direct inspirations.

The ‘150’ showcase is an outward looking, generous way to spend such an important birthday and, providing you know your Wyn Evans from your Winkleman, it could be a serious photo opportunity.

portrait of old man with black background

Artist Cerith Wyn Evans, fashion designer Roksanda Illincic and Christopher Kane are among the contributors

(Image credit: Martin Parr)

huge stuffed animal on stage

E Tautz owner and creative director Patrick Grant wants the exhibition to recognise the label’s many talented collaborators

(Image credit: Press)

a human lying on the ground

Not all are from the art world – authors, presenters and actors have also contributed photographs

(Image credit: Press)

lady with blonde hair screaming

The exhibition pays homage to the profound influence that photography has exerted on E Tautz under Grant’s ownership

(Image credit: Press)

bald man in yellow outfit

The creative director’s postwar, sportswear aesthetic draws heavily from the classic, sepia-toned British photobook

(Image credit: Press)

white car

Each anonymous image will be sold for £150 during the month-long showcase

(Image credit: Press)

black and white image of two deers

All proceeds will go to the charity Help Refugees

(Image credit: Press)


‘150’ is on view until 6 July. For more information, visit the E Tautz website


E Tautz
71 Duke Street
London W1K 5NX


Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.