Glenmorangie 18: A new Wallpaper* design collaboration
Glenmorangie’s 18 Years Old is a premium single-malt Scotch whisky of serious distinction. Wallpaper* worked with the venerable Highlands-based brand on last year’s ’Modern Gentleman’ by Glenmorangie and Wallpaper* project, an ambitious collaborative effort that saw us commissioning a collection of one-off whisky-inspired furniture, lighting and accessories from a handpicked selection of designers and craftspeople.
For this year’s challenge, we’ve teamed up with Glenmorangie again and selected six more designers from Wallpaper’s extended global talent network.
We’ve provided each one with a simple brief: use your craft, creativity and technique to create bar-room glory with a bottle display – what’s known in the drinks trade as a ‘bottle glorifier’.
Our six designers’ role is to enhance the visibility and desirability of a bottle of the Glenmorangie 18 Years Old or Signet ’expressions’ (varieties of whiskey), either on or behind the bar, or on a table. The glorifier must work for both expressions (both bottles having the same footprint and diameter).
For the first stage of the project we’ve asked each designer to submit three initial glorifier designs in the form of sketches, providing 18 in total (one for each year Glenmorangie 18 Years Old is aged). Then it’s up to you.
From these three preliminary sketches Glenmorangie is asking Wallpaper.com readers and Glenmorangie Facebook friends to choose one concept from each designer, to go into production. We need six sketches in total, with each winning design coming to life for a special Wallpaper* feature early next year.