Apple and Hermès launch AirTag accessories

Apple has launched its anticipated new AirTag trackers, alongside three new accessories crafted by French maison Hermès. Here, we explore the history and future of this decade-long collaboration

A collection of Hermes AirTags acessories charms for Apple in different colourways
From left, Orange Swift bag charm, Fauve Barenia luggage tag, and Bleu Indigo Swift key ring, all by Hermès for Apple
(Image credit: Photography: Andy Barter)

New Hermès Apple accessories have been announced in the ‘Spring Loaded' Event broadcast from Apple Park on 20 April 2021. They comprise a leather bag charm, luggage tag and key ring for the new hero product of Apple's spring launch, the much rumoured Apple AirTags. These small, circular tile-like item trackers will work with the company’s existing software, allowing you to track objects – from your luggage, to keys to your wallet – within Apple’s ‘Find My' app.

Apple aficionados can order AirTags, alongside their covetable leather accessories, from 23 April 2021 – but more on this later.

Apple and Hermès: a history of iPadding

The Hermès / Apple relationship first blossomed following some Wallpaper* matchmaking back in 2010, when Hermès created a leather iPad case, for the first generation iPad for our Wallpaper* Handmade exhibition.

The collaboration continued to bloom. In 2019, the French maison and the US tech-titan joined forces to release the Apple Watch Hermès Series 4. ‘We are a manufacturing species, we make tools and we make tools to make objects. It is part of our culture and it is part of what makes us human,’ Hermès creative director Pierre-Alexis Dumas said at the time, hailing ‘technocraft' (technology-meets-craftmanship) as the holy grail of modern design. Their buttersoft leather straps make some of the best Apple watch bands

The first iPad case

iPad case and Bose headphone case in ‘Rouge Hermes’-coloured Swift calfskin, both special order, by Hermes

(Image credit: Photography: Andy Barter)

From the archive: iPad case and Bose headphone case in ‘Rouge Hermes’-coloured Swift calfskin, both special order, by Hermes. iPad (first generation) by Apple. QuietComfort 3 Acoustic Noise Cancelling Headphones, by Bose. As originally featured in the August 2010 Issue of Wallpaper*

In its first iteration, Hermès' iPad envelope was made of two layers of Swift calfskin, hand saddle-stitched over a layer of protective padding.

Wallpaper's resident quality maniac-at-large Nick Vinson lauded this pioneering form of technocraft back in 2010. ‘As many of us are a touch OCD here at Wallpaper* HQ, we knew we’d need to keep our new toy in a suitably smart case,’ he wrote. ‘Bring on a hand-crafted envelope by Hermès.’

Asterisk with holes marked with a pricking iron

(Image credit: Photography: Andy Barter)

From the archive: For this interpretation of the Wallpaper* asterisk, holes were marked out with a pricking iron before the two pieces of leather were hand saddle-stitched together, with an awl to pierce them, a pair of needles, more beeswax and linen thread. As originally featured in the August 2010 Issue of Wallpaper*.

A few weeks after taking a tour of the Wallpaper* Handmade exhibition in Milan in April 2010, Pierre-Alexis Dumas shipped us an orange box. Inside was this unsolicited addition (pictured above), which we featured in the August 2010 Handmade issue. With the company’s usual dedication to handmade perfection, fawn-coloured Barenia calfskin was hand cut, and its edges first rounded with a heated tool, then sanded and coated with a dye before being polished with beeswax.

AirTags: tiny tech meets high craft

The new collection builds on this shared admiration of materials, and a maintained focus on craftsmanship – but this is leather detailing in miniature. The small bag charm, luggage tag and key ring, which were first displayed at the ‘Spring Loaded' Event in classic Hermès colourways – are designed to be highly portable, lightweight, to fit comfortably and seamlessly onto your luggage or keychain.

Apple Airtag Hermes Travel Tag in Barenia Calfskin

Apple Airtag Hermès travel tag in Barenia calfskin

(Image credit: Photography: Andy Barter)

Carolyn Wolfman-Estrada, Apple iPhone System’s engineering program manager described the Hermès AirTag collaboration as ‘a special handcrafted collection'. It also features an Hermès engraving on the AirTag itself.

The aim of this tiny piece of tech, which is made all the more special by its Barenia calfskin enclosures, is to enhance the usability of the FindMy app, ensuring that whatever your AirTag is attached to – in theory, any object of value to you – can be easily located. Apple has fitted the lightweight, water-resistant and dust-resistant trackable circles with speakers to make the search even easier, with a small cover that makes it simple to change the battery.

The AirTags will cost $29 apiece, with a four-pack of AirTags costing $99. 

Two views of the Apple AirTag technology device, pictured on a white background

Apple AirTags

(Image credit: Photography: Andy Barter)

Get the jump

Also announced for Spring: new Hermès Apple Watch bands, inspired by show jumping. These water-resistant, nylon-weave bands can be used for open water swimming, and you can match this band with any stainless steel Apple Watch case (Series 6 or previous versions).

These bold bands are available to preorder now, and will begin shipping on 27 April 2021.

Apple Watch Hermes Series 6 woven jumping band, in Blue Saphire and Orange

Apple Watch Hermes Series 6 woven jumping band, in Blue Saphire and Orange

(Image credit: Photography: Andy Barter)


Elly Parsons is the Digital Editor of Wallpaper*, where she oversees and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.