Salone del Mobile 2013 preview
At a time when every city with even the teensiest signs of an emerging design scene is declaring itself to be ‘the new Milan’, the annual Salone Internazionale del Mobile still reigns head and shoulders above them all as the mecca. Because of Salone, one week in April now marks, in many ways, the beginning and the end of the Design Year, as designers, makers, artists, commentators, and in fact anyone in need of an innovation shot is drawn like iron filings by a strange magnetic force to Italy’s industry capital to see and be seen, collecting business cards and cocktails as they go. With hundreds of events and exhibitions taking place around the city, as well as - of course - all the fun at the fairgrounds to absorb, navigating it all can be tricky. To make life easy, here’s our guide to the shows we are most looking forward to.
Writer: Henrietta Thompson
Marcel Wanders' is keen to put his brand Moooi on the main stage at this year's Salone, and is taking over the vast (1,700sq m) space that is Via Savona 56 and transforming it with room sets full of new designs from the likes of Studio Job, Joost van Bleiswijk and Neri & Hu. Large scale artworks by photographer Erwin Olaf will also provide a stylish, and compellingly human, backdrop to the works.
9-14 April; Via Savona 56; www.moooi.com
Pictured: A rendering of a room set by Moooi