Why are we waiting? What queuing says about us

Daven Wu reflects on the beauty and true meaning of the queue – an act anyone at a design fair will have plenty of time to grit their teeth and ponder

visitors queue for Edra’s show at Palazzo Durini during Milan Design Week 2026
Visitors queue for Edra's show at Palazzo Durini during Milan Design Week 2026
(Image credit: Thomas Chéné)

The word itself gives something away. To the American ear, a ‘line' is simply a line. The British ‘queue', on the other hand, contains multitudes: the soft consonant, the sighing vowels trailing listlessly behind like people who've already given up. It's a word that expects patience of you before you've even reached the end of the aspiration.

The Hungarian-British satirist George Mikes once observed that an Englishman, even if alone, forms an orderly queue of one. A wry quip, perhaps, but it also suggests that queuing isn't really about waiting at all; it's about enacting a social identity, a public declaration of belonging.

And wasn't it the sociologist Émile Durkheim who insisted that society runs on invisible forces – norms, obligations, collective agreements – as binding as any physical law? What, I ask, is a queue but Durkheim made flesh? Society's invisible hand; a spontaneous, self-policing act of mutual deference that requires no referee, no rulebook, no app. You simply take your place and trust the system.

Milan Design Week has become the world's most theatrical queue, with design houses measuring their success by the length of the snaking line outside

Of course, not everyone does. In India and China, the queue is a polite fiction, a non sequitur to be circumvented by the quick-footed and the shameless. In Singapore, the opposite pathology prevails: see a queue, join it, find out why later. It is civic trust with a dash of FOMO in its purest form.

Milan Design Week, which draws half a million visitors through the city each spring, has become the world's most theatrical queue, with design houses measuring their success by the length of the snaking line outside.

The queue has a darker face, too. At disaster relief points and refugee camps the world over, it is something altogether grimmer – a rationing mechanism for food, water and medicine; scarcity made visible where lines measure not patience, but desperation.

At the other end of human experience entirely, consider the Titanic, where men in evening dress heroically stood back and let women and children – strangers – board the lifeboats first. The most extreme queue in history was also the most distilled act of civilisation that proved the line holds, even when everything else is literally going under.

For what the queue demands of us (patience, deference, faith that order will eventually deliver us somewhere worth going) is a rehearsal for how to live alongside other people. But the point is, the front of the line will come. It always does.

This article appears in Wallpaper’s July 2026 Design Directory, available from 4 June, in print on newsstands, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today

Daven Wu is the Singapore Editor at Wallpaper*. A former corporate lawyer, he has been covering Singapore and the neighbouring South-East Asian region since 1999, writing extensively about architecture, design, and travel for both the magazine and website. He is also the City Editor for the Phaidon Wallpaper* City Guide to Singapore.