Nike rarely does anything in halves, and so for its new New York headquarters, the sporting giant didn’t hesitate to transform a six-floor, 150,000 square foot space into a home it can truly be proud of. Housing design, communications, brand, leadership and sales teams, Nike’s NYHQ is a fully functional articulation of the brand’s philosophy, conceived by its Workplace Design + Connectivity team and Studios Architecture.
Open plan and flexible workspaces provide a variety of settings to support concentration and collaboration. Desks, which can be used both seated and standing, were custom designed by Mash Studios and Nike’s in-house team. There are plenty of special features referencing the Nike universe, be it the 4,000 square foot indoor basketball court with seating for 400 that will host local leagues, high school teams and community partners, a library jointly curated by Nike NY and Phaidon, or the custom-designed food truck doling out on-the-go food and refreshments.
Specially commissioned artwork, such as illustrations by Micah Belamarich, digital art by More and More and foam tiles featuring basketball and running iconography designed by the studio, We Should Do It All, peppers all the spaces in between. Everything is literally topped off by the outdoor roof deck and its giant swoosh made from succulents, which happens to be even visible from the Empire State Building.
Writer: Pei-Ru Keh