La Double J collaborates with Italian stalwart Larusmiani on punchy patterns

At Larusmiani Interior shot Photo Credit By Mattia Iotti
La Double J stages a vibrant takeover at Larusmiani's Milan store, which boasts an interior designed in 2010
(Image credit: Mattia Lotti,David Collins)

On Milan's renowned Via Montenapoleone, the window display of the traditional (usually muted) Italian designer Larusmiani has been overtaken by a riotous, contemporary mesh of prints. ‘It's an eye-popping, pattern-tastic clash,’ explains the creative force behind it, our very own Italy editor-at-large, JJ Martin. Her eponymous fashion label, La Double J, has set up temporary shop at the Larusmiani location, which features an interior designed by the late David Collins, while collaborating with the Italian stalwart on a limited edition collection of A/W 2017 designs.

Initially, the two partners may seem like unlikely bedfellows. La Double J is known for its lively, maximalist edit of vintage fashion, spanning 1920s memorabilia to 1990s Gucci; whereas Larusmiani, established in 1922, has what Martin describes as a more ‘traditional’ and ‘clean’ aesthetic. But they share an unerring passion for quality and craftsmanship.

Realising this, Martin approached Larusmiani with the idea of the La Double J pop-up store. ‘Why stop there?’, they thought, subsequently introducing the idea of a design collaboration, which would feature alongside her creations. ‘I couldn't believe my luck,’ Martin explains. ‘It's been so much fun to work on.’

JJ Martin's maximalist vintage edit

(Image credit: Mattia Iotti)

JJ Martin's maximalist vintage edit is interspersed with her own La Double J designs and her new collaboration with Larusmiani.

This sense of fun and frivolity permeates the collection, made up of unisex patterned silk pyjamas,and highly decorative boxer shorts. Martin's own La Double J A/W 2017 collection includes a range of vibrant kaftans and extravagant men's shirts (think Riviera beachwear meets well-heeled Milanese chic). She sourced these eclectic vintage prints from the Mantero Silk Archive in Lake Como, highlights of which include a sweeping 1960s paisley and a psychedelic 70s tessellation.

How she fits it all in, we're not quite sure. The La Double J pop-up will soon be on the move again, pitching up at Le Bon Marché in Paris next month, the next step of what Martin describes as a pop-up world tour. This global adventure ‘is a great way for people to get to know the brand,’ she explains.

It's easy to forget that the La Double J label is just one string to Martin's bow. She acknowledges how ‘surreal’ it has been having her own fashion ideas in the editorial spotlight. ‘It's fun to be on the other side,’ she offers. It's a pleasure to see her authoritative journalistic voice being channelled in a new way through these punchy prints – which speak just as loudly.

JJ Martin and Guglielmo Miani, president of Larusmiani. 

JJ Martin and Guglielmo Miani, president of Larusmiani. 

(Image credit: press)

Vibrant kaftans and extravagant men's shirts

La Double J's collaboration with Larusmiani includes brightly patterned unisex silk pyjamas

(Image credit: press)

Left, 'Batik Long Pijama'. Right, 'Onde Verdi' terry kaftan

Left, 'Batik Long Pijama'. Right, 'Onde Verdi' terry kaftan

(Image credit: press)

Left, 'Polipo Blu' safari terry dress. Right, cotton stretch boxer shorts

Left, 'Polipo Blu' safari terry dress. Right, cotton stretch boxer shorts

(Image credit: press)

INFORMATION

The La Double J pop-up at Larusmiani continues until March. For more information, visit the La Double J website (opens in new tab), and the Larusmiani website (opens in new tab)

ADDRESS

Via Monte Napoleone, 7
20121 Milan

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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.