Designed with transformation in mind, creative studio Zeller & Moye have envisaged Odeeh's new Berlin concept store with furnishings that can be completely rearranged to showcase the fashion brand's latest collections. Plinths constructed from raw cement board and mirrored room dividers create angular displays that are easily moved around the boutique's stark white interior.

The flagship itself inhabits the terrace level of the recently refurbished Bikini Haus - a 1950s industrial building that has been converted into the conceptual shopping mall Bikini Berlin. With soft furnishings that include white zigzag-themed clothing rails, hooks and display trays, the permutable layout skillfully retains Zeller & Moye's organic and oblique aesthetic. 

TAGS: RETAIL DIRECTORY