In partnership with Acqua di Parma
The citrussy ambience of Sicilian mandarin fields comes to Milan Design Week 2024. A new installation by Acqua di Parma and design studio Fornice Objects, at the perfume house’s boutique on Via Gesu 1, previews a new, Mandarino di Sicilia fragrance and its numbered, limited-edition complement, Mandarino Millesimato 2022.
Discover Mandarino di Sicilia at Acqua di Parma’s Milan boutique
From 13 to 21 April, the Acqua di Parma store, in the heart of Milan’s Quadrilatero della Moda shopping district, will be transformed into an urban boulevard of geometric forms and modular assemblies redolent of a lush, mandarin grove.
Custom colours and shapes will bring to life an immersive experience of Sicliy’s sun-drenched splendour and the unique terroir that nurtures the signature fruit of the Mandarino di Sicilia fragrance.
The installation references the aromas, craft and aesthetics of the new release and its exceptional star ingredient, the Tardivo di Ciaculli ‘green’ mandarin.
Gathered prior to the ripening cycle, these distinctive fruits lend vibrant and leafy olfactory notes to the new composition, the singularity of the terrain further expressed through a limited-edition of 2022 numbered pieces. A celebration of the early harvest of October 2022, Mandarino Millesimato 2022 is an essence that is lively, multifaceted and sophisticated, with notes redolent of a notably sunny and dry summer, and an exceptionally juicy fruit yield.
At Acqua di Parma’s Milan boutique, Fornice Objects’ founding designer Chiara Ravaioli has created an entrance flanked by two large and totemic structures, their geometric forms continuing a narrative of vivid colours that reference the richness and abundance of Sicily. Inside the store, circular elements of different sizes, crafted using 3D-printing techniques, echo the woven textures of the fruit pickers’ baskets used during the mandarin harvest.
The counter area reimagines the signature ‘hatbox’ design of Acqua di Parma’s art deco fragrance bottles, as seen through Fornice Objects’ creative lens, and the woven forms of the installation.
Visitors are invited to take a 30-minute guided tour of the installation to discover the new fragrances with an Acqua di Parma fragrance ambassador and Fornice Objects’ founder Chiara Ravaioli.
Sign up to pre-order Mandarino Millesimato 2022 at acquadiparma.com/it/it/mandarino-campaign.html
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