Airbnb takes visitors on unique art and design experiences to discover Milan’s hidden treasures
‘We’re hosting the audience in a private house – not an exhibition,’ explains curator Martina Mondadori Sartogo of the installation she curated for Airbnb, on view during last week’s Salone del Mobile. Presented inside Casa degli Atellani – a 15th century Milan residence that once served as Leonardo da Vinci’s home – the exhibition was inspired the online accommodation giant’s recently launched Trips platform.
Entitled ‘Passeggiata’, the show takes its name from the fanciful and distinctly Italian word for a leisurely walk or stroll. Airbnb took this one step further, tapping design influencers including Wallpaper* Italy editor-at-large JJ Martin and Fabrica creative director Sam Baron to lead visitors on intimate experiences, discovering hidden places in the city and Italian experiences.
Inside the house, visitors could also explore the personal collections of renowned designers such as Dimore Studio and architect Roberto Bacciochi in a wunderkammer-like setting. ‘It is about an intimate vision on design, looking into designers’ private lives and through their private collections find out more about what inspires them, what is the creative process behind their work.’