Muji opens its largest standalone store topped with its newest hotel in Ginza, Tokyo
Fans of the no-frills goods brand Muji are no doubt flocking to the Japanese retailer’s newly-opened store in Ginza, Tokyo. The largest standalone offering for the brand with an in-house bakery, capacious Muji Diner and five floors of more than 7,000 Muji merchandise on offer, the store itself is well worth a visit, but more so to check into the Muji Hotel Ginza, on the upper five floors of the building, for a fully immersive experience.
The Ginza hotel follows two successful openings in Beijing and Shenzhen last year and all 79 rooms come packed with Muji products from comfortable mattresses, fluffy towels, super light travel pyjamas, LED desk lights to the complimentary small packets of moisturiser, cleanser and toothpaste.
While all this might sound a bit claustrophobic and somewhat of a branded overkill, it’s not. Because of Muji’s unobtrusive design, the products blend in beautifully with the understated decor of mostly warm, natural materials such as oak flooring, tatami mats, earthen walls, real stone in the bathrooms – which also feature custom-developed bath tubs and sinks – that proved popular in the two previous Muji hotels in China, and are now being considered for retail.
The rooms are cosy, functional and feel more like small Tokyo apartments than hotel rooms, despite their relatively modest size. They fill a gap between the many luxury hotels and cheaper guesthouses in the Japanese metropolis. §