Sportmax
Journey through Sportmax’s evolution with Wallpaper* and see how their unique vision and innovation continue to inspire and captivate.
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The finest fashion books for style enthusiasts
The fashion books taking pride of place on the Wallpaper* style desk, from enticing photographic tomes to rare limited-edition titles. Here, we explore the best new releases
By Jack Moss Last updated
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Pre-Fall 2024’s defining looks combine sharp silhouettes with a soft touch
A play on texture defines the Pre-Fall 2024 collections, seeing clean lines and pin-sharp tailoring meet soft-to-the-touch fabrics. Here, photographer Mattia Parodi captures the season’s best looks
By Jack Moss Published
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This season’s most dramatic runway sets, from curtains of slime to disco balls
Revisit the transporting runway sets of S/S 2024 fashion month, which spanned dystopian herbariums, destroyed disco balls and artwork-adorned catwalks
By Jack Moss Published
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Soft footing: the pampering pleasures of furry footwear
Shearling and furry footwear to sink your feet into this autumn and winter, from Burberry, Gucci, Givenchy and more
By Jack Moss Published
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Franco Fontana transforms Sportmax's denim into landscapes
Italian photographer and famed colourist Franco Fontana collaborates with the label on its Denim Culture collection
By Laura Hawkins Last updated
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The grooming trends that shaped Milan Fashion Week S/S 2015
By Alice Shaughnessy Last updated
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Sportmax S/S 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
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Sportmax S/S 2015
By JJ Martin Last updated
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Sportmax A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
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Sportmax A/W 2017
By Laura Hawkins Last updated
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Fan mail: the greatest S/S 2018 fashion week invitations
By Laura Hawkins Last updated
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Staying power: Sportmax, Paul Smith and Margaret Howell's milestone anniversaries
Fashion has long been defined by upheaval, constant change. Now, as the unsoundness of the industry’s fundamental engine – ring up demand for the new and novel – becomes clear, fresh challenges lie ahead. For lessons in resilience and innovation, we look to three brands that have survived and prospered over the decades and are celebrating their half-century
By Harriet Quick Last updated
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Colourful sunglasses for cooling off in style
Summer's most eye-catching colourful sunglasses are found in a rainbow of seductive shades, and are a sure fire way for styling out a heatwave. Life just got a little brighter (and hotter)!
By Laura Hawkins Last updated
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Six appeal: Sportmax’s capsule collection of timeless black coats
By Laura Hawkins Last updated
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Sportmax A/W 2014
By JJ Martin Last updated
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Sportmax S/S 2019 Milan Fashion Week Women's
By Laura Hawkins Last updated
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Sportmax S/S 2016
By JJ Martin Last updated