Sportmax A/W 2018
Alpine knits, sportswear and sleek accessories are the brand’s autumn essentials

Moodboard: In a stark cavernous show space pulsating with the beat of techno music, Sportmax’s models stormed the catwalk in pieces that defied categorisation or occasion. The Sportmax woman is insouciant, carefree and energetic, pairing her pieces on the go. For A/W 2018 she wears colourful Alpine knits with cropped puffer jackets and stompy Chelsea boots, performance wear with plaid trousers, a pleated skirt with BMX gloves and a surf top. Easy breezy Italian chic.
Best in show: In a mélange of styles, a striped dress came with a corset-tied neckline – a blend of sports and bohemia. Elsewhere, a nipped-in plaid jacket was finished with distinct block panels of colour, while a sequined sweater and matching tube skirt made for pared-back party wear.
Finishing touches: An array of leather bum bags and phone holders which hung from the neck, had all the hands-free ease the Sportmax woman wants. Thick motorcross gloves and aviator shades had adventurous outdoor’s appeal.
Sportmax A/W 2018
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
The bespoke Jaguar E-Type GTO melds elements from every era of the classic sports car
ECD Automotive Design’s one-off commission caters to a client who wanted to combine the greatest hits of Jaguar’s E-Type along with modern conveniences and more power
-
Casa Sanlorenzo debuts in Venice as a new hub for contemporary art
The luxury yachting leader unveils a stunning new space in a palazzo restored by Piero Lissoni – where art, innovation, and sustainability come together
-
Once vacant, London's grand department stores are getting a new lease on life
Thanks to imaginative redevelopment, these historic landmarks are being rebonr as residences, offices, gyms and restaurants. Here's what's behind the trend
-
Milan exhibition celebrates 20 years of Armani Privé: ‘Haute couture is fashion when it becomes art’
Hosted at the Tadao Ando-designed Armani/Silos, ‘Giorgio Armani Privé 2005-2025, Twenty Years of Haute Couture’ displays an expansive collection of the Italian designer’s showstopping haute couture creations
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
-
BOSS A/W 2020 Milan Fashion Week Women's