Giorgio Armani A/W 2020 Milan Fashion Week Women’s
Scene setting: An early morning email from Giorgio Armani’s press team signalled that due to the outbreak of Coronavirus in Northern Italy, the show would be held behind closed doors without an audience at its Tadao Ando-designed HQ. Without real time guests, Armani broadcasted the show globally through a live stream link.
Mood board: Through Armani’s live stream, guests glimpsed silhouettes emblematic of the label’s tailoring and evening wear prowess. Tactile velvet jackets with ruffled details, puffball skirts in neon houndstooth or unusual camouflage jacquard, strapless dresses with concertina frills. The look was fluid and flattering, with nipped in or lean silhouettes, beaded and floral print details, in shades of black punctuated with pink, teal, and pearl grey.
Best in show: Armani ended the show with a selection of looks from Giorgio Armani Privé Spring/Summer 2009 and 2019 collections, which were specifically inspired by China. A symbol of unity in a moment of global panic.