Nothing is quite what it seems with the S/S 2025 collections, seeing designers riff on wardrobe staples with illusory tricks – from trompe l’œil to twisted silhouettes and unexpected fabrications. Whether the turned-up hemline of a leather Loewe overcoat – as though perpetually caught in a gust of wind – or a surreal Hodakova shoe, which squashes together a beach flip-flop and high-heeled pump, these are pieces that appear as one thing, but are actually another (a response, no doubt, to our increasingly disorientating digital age). The effect is something like a surreal collage; garments that implore a second look.
S/S 2025’s twisted wardrobe staples
Jacket, price on request, by Loewe (enquire at loewe.com)
As such, in the March 2025 Style Issue of Wallpaper* (on international newsstands now), photographer Nicole Maria Winkler and Wallpaper* fashion and creative director Jason Hughes capture these looks in a surreal interior of their own: a liminal apartment whereby Winkler’s archival photographs become trompe l’oeil wall coverings, or adorn folding screens and chests of drawers. Inhabited by Swiss artist and model Veronika Kunz, the space – which was imagined by set designer Kim Harding – is completed with modernist furnishings, from a Ron Arad bed to an Afra and Tobia Scarpa Cassina sofa.
‘Nicole and I have been friends for many years and have played with trompe-l’œil before, and this story was a further exploration of that theme,’ Harding told Wallpaper*. ‘Delving into Nicole’s archive of still lifes, we created some interesting stand-alone pieces to sit among the set itself.’
Top, £160 (available from fredperry.com); belt, price on request (enquire at craig-green.com), both by Craig Green. Pants, price on request, by Loewe (enquire at loewe.com)
Top, £2,270; skirt, £3,570, both by Gucci (enquire at gucci.com). Shoes, price on request, by Hodakova (enquire at hodakova.com)
Top, £2,270; skirt, £3,570, both by Gucci (enquire at gucci.com). Shoes, price on request, by Hodakova (enquire at hodakova.com). Kashgai kilim, £1,050, by The Rug Company (available therugcompany.com). ‘Random 3C’ bookcase, £2,945, by Neuland Industriedesign, for MDF Italia, from Aram (available aram.co.uk)
Dress, £2,250, by Fendi (enquire at fendi.com). Shoes, price on request, by Hodakova (enquire at hodakova.com). ‘Soriana’ sofa, price on request, by Afra and Tobia Scarpa, for Cassina (available cassina.com)
Dress, £3,095, by Tod’s (enquire at tods.com). Shoes, price on request, by Hodakova (enquire at hodakova.com). ‘Gea’ side table, £1,500 for pair, by Kazuhide Takahama, for Gavina, from Monument (available monumentstore.co.uk). Kashgai kilim, £1,050, by The Rug Company (available therugcompany.com). ‘Random 3C’ bookcase, £2,945, by Neuland Industriedesign, for MDF Italia, from Aram (available aram.co.uk)
Top, £360, by JW Anderson (available from jwanderson.com). Skirt, £13,435; shoes, price on request, both by Hodakova (enquire at hodakova.com). ‘Gea’ side table, £1,500 for pair, by Kazuhide Takahama, for Gavina, from Monument (available monumentstore.co.uk). Kashgai kilim, £1,050, by The Rug Company (available therugcompany.com). ‘Random 3C’ bookcase, £2,945, by Neuland Industriedesign, for MDF Italia, from Aram (available aram.co.uk)
Dress, price on request, by Junya Watanabe (enquire at shop.doverstreetmarket.com). Shoes, price on request, by Hodakova (enquire at hodakova.com)
Dress, £545, by Sportmax (available from sportmax.com in longer length)
Dress, price on request, by Acne Studios (enquire at acnestudios.com). Shoes, price on request, by Hodakova (enquire at hodakova.com). ‘Quaderna’ coffee table, £2,972, by Superstudio, for Zanotta, from Aram (available aram.co.uk). Kashgai kilim, £1,050, by The Rug Company (available therugcompany.com)
Clockwise from top, £1,175, by Stella McCartney (available from net-a-porter.com); £2400, by Hodakova (available from hodakova.com); £3,250, by Prada (available from prada.com); £2,550, by Fendi (available from fendi.com); price on request, by Bottega Veneta (enquire at bottegaveneta.com); £4,215, by Ferragamo (enquire at ferragamo.com)
Model: Veronika Kunz at Kunz Management. Casting: Ikki Casting at WSM. Set design: Kim Harding Studio. Hair: Sophie Jane Anderson. Make-up: Faye Bluff at Of Substance Agency using Makeup by Mario. Manicure: Sasha Goddard at Saint Luke using Dior. Digi tech: Anna-Sophia John. Photography assistant: Tom Porter. Set design assistants: Matilda Greenwood, Heather Allen. Fashion assistants: Nathan Fox, Rebecca Evans-White. Production assistant: Archie Thomson.
A version of this article appears in the March 2025 issue of Wallpaper*, available in print on international newsstands, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today.
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London Design Festival 2025: live updates from the Wallpaper* teamFrom 11-21 September, London is celebrating design in all its forms. Here's the latest news, launches and other goings-on from London Design Festival 2025, as seen by Wallpaper* editors
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‘You have to be fearless’: inside the free-thinking world of Craig GreenOne of British fashion’s definitive voices for over a decade, Craig Green’s poetic vision has transformed the long-held archetypes of menswear. The designer invites Jack Moss into his creative universe
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Wild side: the story behind our September 2025 Style Issue cover shootAn animalistic mood permeated the A/W 2025 collections, captured by Nicole Maria Winkler and Jason Hughes in our September 2025 Style Issue cover shoot. Here, they tell the story behind the pictures
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Inspired by Robert Mapplethorpe, A/W 2025’s best menswear captures a ‘menacing elegance’‘A menacing, seductive elegance,’ is how Anthony Vaccarello described his A/W 2025 menswear collection for Saint Laurent, capturing a mood that ran through the season. Here, as seen in Wallpaper’s September 2025 cover shoot and film, a series of looks that invite a sense of risk when dressing for the months ahead
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Embracing the colour brown, fashion’s most underrated hueSimon Chilvers pays ode to the colour brown, a surprising fashion staple: ‘Fall for the charms of brown and its appeal swells; its appearances multiply’
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Dressing for pleasure: why this season is all about a ‘raw glamour’For A/W 2025, designers reimagined tropes of glamour, luxury and femininity in subversive style
