
Filling Station Motel (FSM), Udine
A ‘garage concept store’ conceived and designed by design studio Visual Display has opened in the northeastern Italian city of Udine. The brand name takes inspiration from the original ‘Agip’ motels, which were built throughout Italy during the 1950s, as support services for large petrol stations. Now, midcentury modern furniture replaces gas pumps, and a pavement-esque concrete wine bar replaces pay-points past. Some elements remain, however, including a motorcycle workshop, that performs repairs and customisation projects in line with the FSM brand. The store stocks everything two-wheelers would love, including cycling ephemera, helmets and tools. Industrial-looking wire mesh divisions connect each distinct areas, leading guests from start line to finish.
Viale del Ledra 40, 33100, Udine, Italy