Sustainable beauty co-op Récolte goes big on branding in Brussels

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Sustainable beauty brand Recolte, lifestyle view with model
Introducing Récolte, the organic, co-operative skincare brand
(Image credit: press)

In Saint-Gilles, a residential corner of Brussels, Ananda Escriva and Franck Laÿs have been quietly laboring over Récolte (French for ‘harvest’), an organic and co-operative skincare brand three years in the making.

Between them, the couple has professional experience in engineering, art and medicine, which is reflected in the meticulousness of the brand’s identity. The packaging of Récolte is fuss-free and simple, yet radiates a sense of nostalgia. Created by the Parisian designer Jean-Philippe Bretin, it makes use of a single colour, a single typeface and a few typographical composition rules.

‘Everything we do, we try to do with as little detailing as possible’, say Escriva and Laÿs. The zesty greenish yellow packaging, printed with a 1980s Letraset version of the 19th century Blackfriars font, is testimony to that way of thinking.

Recolte

(Image credit: press)

The same simplicity is applied to the balms and oils inside Récolte’s fresh-hued tubes and bottles. For their high-quality unisex organic skincare products, Escriva and Laÿs had one core question in mind: can we do things differently? ‘We are not the owners of Récolte, it's owned by the community’, they explain.

This democratic decision-making process and logistic control results in a high-level of transparency: Escriva and Laÿs know where the raw materials come from and how they are produced, source them in a sustainable and local manner, and work with small-scale organic farmers in Europe.

‘We create products from where we stand; using what’s there’, they say. ‘Using only European raw materials means higher prices, much more complex sourcing and less possibilities, but it pushes us to be more creative.’

Récolte eco-friendly skincare with model

(Image credit: press)

Récolte organic skincare pack-shot

(Image credit: press)

Récolte organic skincare branding and photography

(Image credit: press)

Récolte organic skincare branding

(Image credit: press)

Récolte skincare and beauty photography inspiration

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Récolte skincare and beauty co-operative branding

(Image credit: press)

INFORMATION

For more information, visit the Récolte website

Siska Lyssens

Siska Lyssens has contributed to Wallpaper* since 2014, covering design in all its forms – from interiors to architecture and fashion. Now living in the U.S. after spending almost a decade in London, the Belgian journalist puts her creative branding cap on for various clients when not contributing to Wallpaper* or T Magazine.