Box clever: Søbel is returning music to the centre of the living room
Back in the 1950s, high fidelity was symbolised by sleek teak and mahogany cabinets that aped the carefully crafted curves of the era’s best furniture pieces.
Audio design died a little when we switched to identikit boxes of matte black and chrome, and streaming sound reduced hi-fi to little more than a standalone speaker. Belgian music agency Digizik is seeking to reverse this with its new Søbel brand.
Conjured up after a decade of observing online and offline music trends, Søbel blends retro-nostalgia with 21st century streaming sound, splicing vintage pieces with modern technology. Its debut product, the ‘Ella’ cabinet, showcases its approach, taking a classic Grundig Stereo Console cabinet and transforming it into a hub containing NAD and B&W components and docking facilities for every conceivable device.
As originally featured in the March 2016 issue of Wallpaper* (W*204)