Instagram hotlist: must-follow accounts of June 2018

Your monthly guide to the most engaging accounts on Instagram – big and small – as followed by W* staffers. Cut through the visual static.

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By the gram: bitesize inspiration from the best creative minds in the business
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Polly Brown

On her PollyHoliday Instagram account, photographer Polly Brown captures the ennui, wit and wisdom of contemporary urban life with finesse and exactitude. From armpits, procrastination and smoking, to car insurance, flies and flowers. Follow for candidity.

Strut Archives

This independent retail store and archive based in London specialises in pre-owned Japanese, Belgian and French designer womenswear and menswear. Its IG account is a treasure trove of lost and forgotten imagery from brands such as Yohji Yamamoto, Ann Demeulemeester and Issey Miyake. This week sees the premiere of We Margiela, a feature-length documentary hosted at the Strut studio in Hackney, that unravels the untold story of the mystery-shrouded fashion maison, the legacy of its enigmatic Belgian founder, as narrated by the once-anonymous team that worked alongside him. Follow for memories à la mode.


Okoloweb is managed by Adam Štěch, design and architecture curator and editor based in Prague who co-founded design agency OKOLO, together with graphic designers Matěj Činčera and Jan Kloss. While the group is focused on curating and publishing, the Okoloweb Instagram is a strictly edited platform for experiencing and discovering modernist architecture and design. Štěch has been traveling the world for over a decade, discovering fascinating 20th-century buildings, houses and interiors, mostly from not-so-well-known architects and designers. This is his moodboard. Follow for modernist moments (and striking staircases). 

Tailor Books

Vintage fashion and art books line the walls (and feed) of this gallery and bookstore in Paris. Its IG account is a rustic collection of rare and powerful publications, from 1980s Bill Cunningham photobooks to back issues of out-of-print magazines. You can almost feel the dust through the screen. Follow for page-turners.

Charlotte Taylor

We want to plaster our walls with the work of London’s Charlotte Taylor, whose tempting prints are a hit with several Wallpaper* editors – she comes recommended by three of us this month. Her feed is a rich visual delight, filled with architectural mise en scène, colour-coded from a palette of mellow tones. This month, we particularly loved her collaboration with multivalent lifestyle brand Earl of East London, who created a candle to burn alongside three of Taylor’s new works; each inspired by the so-called ‘palace of aromas’ in Versailles. Follow for print envy.

Thomas Lélu

Trump digging himself a hole with a spoon. Strategically placed pickles. Jay-Z’s face on Beyonce’s body. Thomas Lélu is using his Instagram for good. The powerhouse creative director has worked with HermèsIsabel Marant and Uniqlo (amongst many, many others), and succeeds in creating striking visuals, without taking himself too seriously. Follow for your daily injection of fun collage work.

Robbie Lawrence

This freelance photographer based between Berlin and London has a penchant for portraits and a love of landscape. His account is a tapestry woven with deep colours, global influences and an unforced intimacy. Follow for human touches. 

Read last month’s hotlist here, complete with low-key illustration, minimalist poetry, and a muted moodboard of architectural models...

Elly Parsons is the Digital Editor of Wallpaper*, where she oversees and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.