The rich, vibrant history of the Portuguese soap and fragrance company Claus Porto has been cast in a new light, with the opening of its first international boutique this week in New York City. Located on a charming street in Manhattan’s Nolita neighbourhood, Claus Porto’s new home fuses its beautifully designed past with a revelation of its present – a gesture aided by the store’s parametrically designed interior from Tacklebox Architecture.
Stretching across the length of the ground-floor space, Tacklebox’s principal Jeremy Barbour has created a 42 ft long archway made entirely from Portuguese cork, which visitors can step into and admire Claus Porto’s signature products. Etched with a repeating diamond motif (1,500 to be exact) that recalls the tiled façade of the historic Casa dos Bicos house in Lisbon, the dynamic cork structure also nods the architecture and intricate azulejo tile work of the São Bento train station in Porto, with its intricate texture and commanding form.
Within the structure, elegant alcoves and niches have been carved out for Claus Porto’s full collection, all displayed in minimal glory. From the nostalgic, decorative soaps that the label is probably best known for, to its recently launched perfume collections that were created by perfumer Lyn Harris, each facet of the 131-year-old company’s universe is made all the more unique by the array of artifacts and antiques from early on in its history that greet visitors as they walk in the door. Here, photographs of the company’s founder and its factory, examples of its original packaging and flaçons from the art deco era and even a certificate showing that Claus Porto attended and won the gold medal at the 1904 Universal Exhibition in St. Louis, show just how far the company’s creative roots go.
A lone monolithic washbasin, made from a single block of Estremoz marble stands at the centre of the archway – the only connective design thread that the American store has to its sibling store in Porto. With industrial, yet delicate suspended LED lighting (by Peter Bristol for Juniper) running like a spine overhead, this portal to Claus Porto’s cultural cache doesn’t just look backwards, but forwards to its future as well.
INFORMATION
For more information, visit the Claus Porto website
ADDRESS
230 Elizabeth Street
New York, NY 10012, USA
-
Inside Frank Lloyd Wright’s Laurent House – a project built with accessibility at its heartThe dwelling, which you can visit in Illinois, is a classic example of Wright’s Usonian architecture, and was also built for a client with a disability long before accessibility was widely considered
-
YZ Kami's meditative, architecturally inspired ‘Domes’ take over Gagosian Beverly HillsA collection of the artist’s ‘Dome’ and ‘Messenger’ paintings inspires moments of contemplation in LA
-
The EU backs a major overhaul of passenger rights, including free hand luggageThe proposed legislation sets clear luggage limits, guarantees seating for children, and extends protections for vulnerable travellers and multimodal journeys
-
This perfume bottle archive was nearly lost. Now, it offers a rare whiff of fragrance historyFifty blueprints from a forgotten French crystal manufacturer will be for sale as part of the New York International Antiquarian Book Fair
-
These California-inspired perfumes are perfect for summerCalifornia-inspired perfumes from Celine, Louis Vuttion and more are an ode to the multifaceted personalities of the Golden State
-
Jasmin Bonheur is a new perfume from Guerlain and Maison MatisseGuerlain Jasmin Bonheur is the fragrance house’s colourful collaboration with Maison Matisse. Perfumer Thierry Wasser tells us more
-
A glimpse inside the strange and secretive world of Serge LutensSerge Lutens – whose career encompasses fragrance, beauty, photography and film – has launched his first home fragrance collection. To mark the launch, we tour Lutens’ sprawling Marrakech foundation, a kaleidoscopic complex of beautifully decorated riads
-
New Cartier fragrance laboratory recalls a chic Parisian apartmentCartier perfumer Mathilde Laurent unveils her art- and design-filled fragrance laboratory in Paris
-
Es Devlin collaborates with Chanel on monumental exhibitionEs Devlin has created an immersive labyrinth to celebrate the 100th anniversary of Chanel No5
-
New Affiliates architects make groundbreaking perfume bottleRégime des Fleurs debuts its first men's fragrance, with a bottle design by architects New Affiliates, one of the fast-emerging practices in the Wallpaper* Architects’ Directory 2021
-
The best perfumes for women take a cue from historyThe best perfumes for women look to both historical and fictional figures to inspire their inclusive take on femininity. We share our selects here
