Nylon icons: four design greats reimagine Prada’s synthetic signature

Nylon icons: four design greats reimagine Prada’s synthetic signature

Prada is synonymous with elevating nylon into a must-have luxury material. Now, for the first time, as part of its Prada Invites project, the innovative Milanese house has invited four renowned creatives – Ronan and Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas – to create an item in the fabric as part of its A/W 2018 menswear collection. Herzog & de Meuron worked with Prada in the early noughties on the brand’s Aoyama boutique in Tokyo. Meanwhile, Koolhaas designed the Fondazione Prada in 2015, and has been collaborating with the brand for over a decade on the set design of its seasonal catwalk shows through AMO, the research branch of OMA. As Prada’s A/W 2018 men’s kicks off in Milan, we reveal exclusively the influences behind the nylon designs…

Herzog & de Meuron ​

'Language, words, entire passages as ornamental tattoos? We encounter language here like an archaeological find, fascinating to us because we sense that its time is running out.' 

Pictured, Pierre de Meuron and Jacques Herzog. Image courtesy of Prada

Herzog & de Meuron

Herzog & de Meuron for Prada reference visual. Image courtesy of Prada

Herzog & de Meuron

Herzog & de Meuron for Prada A/W 2018 menswear. Image courtesy of Prada