What do you do?
I’m an event PR, Editor-in-chief of Rodeo Magazine, founder of Pink is Punk The Party, DJ and in September I will launch a new magazine called The Scene.
Where are you based?
Milan, Ticinese area.
How many seasons have you attended?
I don’t remember about 8?
What’s your most memorable moment?
Riccardo Tisci’s first collection, presented under his own name here in Milan, when I was doing his PR. And then his first haute couture Givenchy show in Paris.
What’s the best thing about a fashion week?
The best thing is that Milan gets busy and you see so many friends coming from all over the world. And the Jak & Jil blog, by Tommy Ton.
And the worst?
The worst thing is that you see so many wrong people around, the worst side of fashion - old ladies waiting for their gifts from the designers.
What do you look for whilst there?
Inspiration, new energy, new clients.
Is there anything you avoid?
I try to do not waste my time and only go and see what I think is interesting. I don’t go everywhere just because then it wouldn’t mean anything.
How do you remember what you see?
I’m constantly taking pictures with my iPhone or even better with my camera. But mostly I revisit the shows again later on the net.
What’s the single best tip you can pass on for getting through it?
Never sleep, just keep going!
Alberto Basola Barina, muse. at Club Sandwich
