What do you do?
I'm an event PR, Editor-in-chief of Rodeo Magazine, founder of Pink is Punk The Party, DJ and in September I will launch a new magazine called The Scene.
Where are you based?
Milan, Ticinese area.
How many seasons have you attended?
I don't remember about 8?
What’s your most memorable moment?
Riccardo Tisci's first collection, presented under his own name here in Milan, when I was doing his PR. And then his first haute couture Givenchy show in Paris.
What’s the best thing about a fashion week?
The best thing is that Milan gets busy and you see so many friends coming from all over the world. And the Jak & Jil blog, by Tommy Ton.
And the worst?
The worst thing is that you see so many wrong people around, the worst side of fashion - old ladies waiting for their gifts from the designers.
What do you look for whilst there?
Inspiration, new energy, new clients.
Is there anything you avoid?
I try to do not waste my time and only go and see what I think is interesting. I don't go everywhere just because then it wouldn't mean anything.
How do you remember what you see?
I'm constantly taking pictures with my iPhone or even better with my camera. But mostly I revisit the shows again later on the net.
What’s the single best tip you can pass on for getting through it?
Never sleep, just keep going!
Raf Simons
Margiela
Givenchy backstage
Givenchy backstage
Givenchy backstage
Here's Jacob at the Givenchy show. Standing ovation x Riccardo and his team.
Finally the Givenchy show.Always very intense and emotinal.Here's the last look.
Adam Kimmel presentation AMAZING! The models are wearing original masks maded by the NY artist George Condo.
In Paris. Passed by a studio to say hello to my new friend Bernhard Willhelm. He was shooting the new collection f/w 2010/2011. Pretty funny as usual!
The best way to finish fashion week is celebrating Macs Iotti's b-day, my best friend! Check out his website: www.macsiotti.com (opens in new tab)
Wonder Room is a new project that I am working on with 2DM Agency. Every month we present a young photographer or a film-maker. This is the opening. It starts with Alessandro Dal Boni curated by %AStudio Temp. www.wonder-room.it (opens in new tab), www.2dm.it (opens in new tab)%A
Joan is a Spanish boy that I met this week, a very special guy and a great model. Elite.it
Right in front of Colonne di San Lorenzo, 2 min. walk from Teatro Versace. Matteo Denti, a friend of mine, commissioned this painting by the Los Angeles street artists Elmac & Retna. Beauty.
Prada's number 1 2 3 4 5 6...
Prada prints.
If this was Vivienne's inspiration I'm done.
Crisis what?!
Love Donatella!
Tommy Ton: the best eye of every. You fashion weekcan see his blog Jak & Jil (opens in new tab)and also Style.com and GQ.com
This is a big print in my favorite restaurant Trattoria Da Armando e Christian, which serves typical Sardinian cuisine. Corso Cristoforo Colombo, 10, Milan.
Anna Dello Russo in Céline: Anna is an extremely funny person, every time we meet there's something to laugh about. I really love that - it's something you don't find easily in people in the industry.
My friend Jerónimo Turek Trosman (aka Momo): a 19 year-old Argentinean student based in Buenos Aires, visiting me for fashion week. Momo is a real smart boy, in love with Rick Owens style and Helmut Lang vintage. He also loves Italian girls! He's holding some plastic flowers in Helmut Lang 2001.
You should check his mom's website, the designer Jessica Trosman (opens in new tab)
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Maison Margiela opens up new Paris headquarters to show a collection of rebellious glamourMarking the inauguration of Maison Margiela’s new Place des États-Unis headquarters, creative director John Galliano’s co-ed collection marked a triumphant ready-to-wear return to the runway
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These London spas are utterly relaxing urban escapes
These London spas offer transformative treatments in awe-inspiring spaces for total relaxation in the midst of the big city.
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Hair jewellery to covet and collect
Today’s hair jewellery is both practical and pretty. We're pinning our hopes on these simple and elegant accessories
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Exclusive interview: Dries Van Noten on launching his new beauty line
In an exclusive interview, the Belgian designer shares the story behind the creation of Dries Van Noten Beauty
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Michèle Lamy, agent of change, on the artists to lead us into the future
Co-founder of Owenscorp, artist, performer, agent of change: Michèle Lamy on her conduits to co-creation, and five creatives who can lead us into the future – whom she champions as part of Wallpaper’s 25th anniversary ‘5x5’ project
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Riya Gupta on empowered femininity
Studio Rigu – the New Delhi-based label – founded in 2017 by Riya Gupta, has forward thinking footing
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Alber Elbaz on AZ Factory: ‘fashion for a reason, not a revolution'
On 25 April 2021, it was announced that the ebullient and beloved fashion designer Alber Elbaz had passed away. Earlier in 2021, we spoke to him about his new brand AZ Factory
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Paul Smith on a few of his favourite things
Fashion designer and inveterate collector Paul Smith shares a few of his favourite things in a new book, and here with his friend and travelling companion Deyan Sudjic
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Issey Miyake and Tadanori Yokoo’s pop-culture inspired collaboration
Tarzan, Jaws and Marilyn Monroe all feature on a series of men's blousons which ‘give a sense of hope and look to the future'
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Introducing Merlette, the eco-aware brand elevating easy dressing
Merlette’s fluid, billowing dresses in easy-to-care-for natural fabrics feel relevant and desirable – and are ideal for wearing year-round at home. No wonder the Brooklyn-based brand is having a moment
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The elegant simplicity of Arts & Science's Aoyama flagship
Designed by Atelier Tsuyoshi Tane Architects (ATTA), Arts & Sciene's new Aoyama flagship in Tokyo, offers a play between curves and lines
