Creative studio Zeller & Moye mastermind Berlin concept store Odeeh

Creative studio Zeller & Moye mastermind Berlin concept store Odeeh

Designed with transformation in mind, creative studio Zeller & Moye have envisaged Odeeh’s new Berlin concept store with furnishings that can be completely rearranged to showcase the fashion brand’s latest collections. Plinths constructed from raw cement board and mirrored room dividers create angular displays that are easily moved around the boutique’s stark white interior.

The flagship itself inhabits the terrace level of the recently refurbished Bikini Haus - a 1950s industrial building that has been converted into the conceptual shopping mall Bikini Berlin. With soft furnishings that include white zigzag-themed clothing rails, hooks and display trays, the permutable layout skillfully retains Zeller & Moye’s organic and oblique aesthetic. 

Wallpaper* Newsletter

Wallpaper* is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more.

© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.